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# Neon Goldfish, LLC.

## Sitemaps

- [XML Sitemap](https://neongoldfish.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Neon Goldfish Blog](https://neongoldfish.com/blog/) - Welcome to the NGF blog. We write about website maintenance, repair, fixes, and updates. Learn about marketing news and updates for small businesses.
- [How to Choose Great Content For Your Blog](https://neongoldfish.com/blog-marketing-choosing-effective-blog-content/) - Tips For Choosing the Most Effective Content For Your Blog Posts You've gone through the web design checklist for your site. You've decided on a color scheme, and logo. You've created a site that can be easily navigated, and you have a domain name that can be easily remembered, too. And now, you’re planning on adding regular blogging in an effort to draw more traffic to your website. Whether you choose to write your blogs in-house, or opt for a ghostwriter to create regular blog posts for your company, the key to ensuring that your blog posts actually help your business lies specifically in the content you choose.
- [The Smart Questions No One Thinks to Ask When Hiring a Web Designer (But Should)](https://neongoldfish.com/the-smart-questions-no-one-thinks-to-ask-when-hiring-a-web-designer-but-should/) - Ask better questions, hire smarter. Discover 14 overlooked questions that reveal if your web designer is the real deal or just faking it.
- [How to Stop Website Hackers From Crashing Your Party](https://neongoldfish.com/website-maintenance-prevent-hacks/) - Website hacked? Don’t panic. Learn how proactive maintenance protects your WordPress site and keeps your business online without chaos.
- [School Website Accessibility: ADA Compliance and WCAG Guidelines for 2026](https://neongoldfish.com/school-website-accessibility-ada-compliance-and-wcag-guidelines-for-2026/) - Ensure your school website meets ADA and WCAG 2.1 AA standards. Learn deadlines, guidelines, and actionable steps for 2026 compliance.
- [The Haunted House of Websites: 7 Scary Things Lurking Behind the Scenes](https://neongoldfish.com/7-scary-things-lurking-on-your-website/) - Discover 7 hidden website problems like broken links, slow speed, and outdated plugins that scare away visitors and hurt your business.
- [Ghosted by Your Web Developer? Here’s How to Recover Your Website Project and Take Back Control](https://neongoldfish.com/ghosted-by-your-web-developer/) - Tired of being ghosted by your web developer? Learn how to recover a website project, regain control, and find a dependable web developer who won’t disappear.
- [A Quick 10-Minute Routine to Keep Your Site Healthy](https://neongoldfish.com/10-min-routine-for-website-health/) - Keep your site healthy this fall. Backups, updates, and quick security checks in just 10 minutes a month.
- [Why Your Website Probably Doesn’t Need a Redesign (And What to Do Instead)](https://neongoldfish.com/why-your-website-probably-doesnt-need-a-redesign-and-what-to-do-instead/) - Think you need a website redesign? Learn why website maintenance and small design updates deliver better performance with less cost and downtime.
- [Facebook Page Update: Business vs. Creator (What Admins Need to Know)](https://neongoldfish.com/facebook-page-update-business-vs-creator/) - Facebook Page admins: learn what the new Business vs. Creator Page update means and how to choose the right type for your goals.
- [What Does Your Digital Appearance Say About Your School?](https://neongoldfish.com/digital-appearance-trade-school/) - Your mother always said, “Don’t judge a book by its cover.” First appearances can be deceiving. However, the truth remains that appearances really do matter. Job interviews, meetings with clients, broken or dented packages at the grocery store: your initial interactions with these things, and others like them, can be greatly influenced by such first appearances.
- [5 Ways to Connect Past and Present Students Online](https://neongoldfish.com/education-five-ways-to-connect-past-and-present-students-online/) - Connect Past, Present, and Future Students Together With Engaging Online Marketing As people who tend to be relational, we look for opportunities to connect with others throughout our days. Social media, texting, emails, and even old-fashioned phone calls allow us to hear from each other at any moment of the day.
- [Hitting the Enrollment Bullseye By Targeting Non-Traditional Students](https://neongoldfish.com/enrollment-bullseye-targeting-non-traditional-students/) - Consistently hitting the bullseye during competition is an enviable skill that brings financial success and pride to only a few, and disappointment or defeat to countless others. Darts, arrows, target shooting, even those money-grabbing fair games; only few will walk away in victory, leaving others to question what just happened. The world of marketing is no different. If you’re expecting to successfully attract new students, hitting the right target boils down to your approach, technique, and consistency.
- [The Key to Increasing Trade School Enrollment](https://neongoldfish.com/the-key-to-increasing-trade-school-enrollment/) - Effective marketing is a tricky deal. You’ve only got “X” amount of dollars to spend on a marketing budget and a whole host of options to choose from. How do you decide what will be the most effective marketing means and which ones are simply a waste of money?
- [Using Landing Pages to Increase School Enrollment](https://neongoldfish.com/using-landing-pages-to-increase-school-enrollment/) - Strategically Use Landing Pages to Increase Vocational School Enrollment Growth of any kind can be a tricky thing. Sometimes, even frustrating. But, it doesn’t have to always be that way. Strategic, advanced planning and intentional efforts can help to drive healthy growth and remove some of the stress that can come along with it. This is especially true in the education field.
- [Integrating Software Applications Makes Your Data Work For You](https://neongoldfish.com/integrating-software-applications-makes-your-data-work-for-you/) - Remember the Telephone Game back when you were a kid? Here's a quick refresher. Everyone stands in a line. The first person whispers a message in the second person's ear. The second person then whispers that message into the third person's ear and so on. The last person in line has to recite the message out loud to everyone and then compare it to the original message the first person whispered. Nearly every single time, the message is very different at the end of the line than when it began. The efficient exchange of data from one point to the next is crucial. Especially in business.
- [The Updated Pros and Cons of Wearable Tech](https://neongoldfish.com/the-updated-pros-and-cons-of-wearable-tech/) - Wearable tech can have advantages and disadvantages in the current era. How much tech should each person wear to be connected? Check out this informative piece.
- [Unlocking the Benefits of a Marketing Audit: Your Guide to Conducting a Comprehensive Analysis](https://neongoldfish.com/what-is-a-marketing-audit-and-how-do-you-complete-one/) - Marketing audits can feel overwhelming, but quarterly reviews keep your strategy on track. The Neon Goldfish team can guide you every step of the way.
- [The Legally Blonde Guide To Creating Your Marketing Campaign Template](https://neongoldfish.com/creating-your-marketing-campaign-template/) - Creating a marketing campaign template isn't hard, it can be as easy as getting into Harvard. With Elle Woods as our guide, we create our outline and template.
- [The Impact of Outsourcing Website Maintenance on Productivity and Profitability](https://neongoldfish.com/the-impact-of-outsourcing-website-maintenance-on-productivity-and-profitability/) - Outsourcing website maintenance means a dedicated team handles updates, security, and performance, keeping your site running smoothly like a well-oiled machine.
- [The 10 Most Common Website Mistakes We See (and How to Avoid Them)](https://neongoldfish.com/website-mistakes-to-avoid/) - Don’t let a slow or outdated website cost you business. Discover the most common website mistakes & how website maintenance services keep your site running smoothly.
- [Put Your Company on the Map with Google Business Profile](https://neongoldfish.com/google-places-put-your-company-on-the-map-with-google-my-business/) - Author's note: This was first published in 2017. Google Places is now Google Business Profile. Be Present at the Beginning of the Customer's Search The internet has allowed us all to share information far more rapidly, so not only can businesses spread marketing solutions and content at a quicker rate than ever before, but clients can engage with those materials with ease. The problem is that the internet is full of inaccuracies and speculation. If you don’t take control of your online image it might be corrupted, either purposefully or accidentally. You want to be as sure as you can that the information shared online about your business is as accurate as possible. Fortunately, Google has made this effort considerably less difficult with their Google Business Profile.
- [Facebook: Deleting Business Owner's Responses](https://neongoldfish.com/facebook-deleting-business-owners-responses/) - Facebook is a dumpster fire. How’s your organic reach going? Got 2000 followers and 10 people see your posts? About right.
- [Are Paid Operating Systems a Thing of the Past?](https://neongoldfish.com/tech-news-are-paid-operating-systems-a-thing-of-the-past/) - Recently, Apple announced that they would be offering their latest operating system upgrade, 10.9 Mavericks, for free. This comes on the heels of Microsoft charging $120 for Windows 8 (with the Pro version costing as much as $200). Though it seemingly came as a surprise to many, this is in fact the end result
- [6 Website Upgrades To Drive More Leads To Your School's Website](https://neongoldfish.com/6-website-upgrades-to-drive-more-leads-to-your-schools-website/) - Every prospective student is on his or her own, personal enrollment journey. If you want your school to be part of that journey, your school website is the best way to attract them early on in the process. Having a clean, modern, and easy to navigate website can be the deciding factor when choosing a school. But you want to go a step beyond so they feel they don't even need to check other school's websites. Here are some website upgrade you can make today to turn those recruits in to students.
- [6 Reasons to Consider Using a Chatbot on Your Website](https://neongoldfish.com/6-reasons-to-consider-using-a-chatbot-on-your-website/) - Like it or hate it, technology is being used to automate just about everything possible to make life easier. Think about some of the everyday services we now rely on to make it through our ever-so-difficult lives.
- [5 Easy Steps to Jumpstart Your Content Marketing](https://neongoldfish.com/jumpstart-your-content-marketing-for-2016/) - So here we are. The year is coming to a close. We are smack-dab in the middle of the holidays... We cannot help you tackle that holiday shopping list nor collect W9s from everyone, but we can help you start off the new year with a solid content marketing strategy in place.
- [Who’s Driving This Thing? Why Websites Need a Manager](https://neongoldfish.com/whos-driving-this-thing-why-websites-need-a-manager/) - A website without management is like a car without a driver—slow, unsafe, and off course. A manager keeps it secure, updated, and running smoothly.
- [Page Speed Is the New First Impression: Improve Rankings with Consistent Website Maintenance](https://neongoldfish.com/page-speed-is-the-new-first-impression-improve-rankings-with-consistent-website-maintenance/) - A slow website drives away visitors, lowers conversions, and hurts rankings. Regular maintenance keeps your site fast, visible, and ready to win customers.
- [Prevent Costly Downtime with Professional Website Maintenance Services](https://neongoldfish.com/prevent-costly-downtime-with-professional-website-maintenance-services/) - Neglecting website maintenance can lead to slow speeds, security risks, and lost customers. Stay ahead with regular updates and proactive care.
- [Driving Business Growth with Regular Website Maintenance](https://neongoldfish.com/driving-business-growth-with-regular-website-maintenance/) - Regular website maintenance boosts security, speed, and user experience, keeping your business running smoothly and customers engaged.
- [The Importance of Catching Website Errors Early](https://neongoldfish.com/the-importance-of-catching-website-errors-early/) - Website errors are more than frustrating; they can be very costly. A glitch, whether it's a broken link, slow page loading, or missing elements, can turn a customer away.
- [Creating a Website Maintenance Checklist](https://neongoldfish.com/creating-a-website-maintenance-checklist/) - Your website needs regular maintenance like a car. Use our Website Maintenance Checklist for daily, weekly, and monthly tasks to keep it running smoothly.
- [10 Ways Social Media Can Help Your Company Grow](https://neongoldfish.com/social-media-company-growth/) - Having your company get involved in social media outlets not only allows you to market and network with infinite amounts of people, but it also allows you to project your name out there to the masses. Making your publics aware not only that you exist, but that you’re the man for the job is the obvious goal for any company, so why not use all available resources to help you do so? Sites like Facebook, Twitter, and even LinkedIn are helpful tools that companies can use to help promote and gain customers, and getting set up for these sites only takes a few harmless steps. Social networking is taking the business world by storm, so it’s up to your company to either jump on and take social networking for a spin, or to be left in the dust, and ultimately, the yellow pages.
- [Essential Components of a Comprehensive Website Maintenance Plan](https://neongoldfish.com/essential-components-of-a-comprehensive-website-maintenance-plan/) - Maintaining a website is like car upkeep—regular checks prevent breakdowns. Neglecting maintenance can cause major issues, so keep your site running smoothly.
- [The Importance of Regular Website Maintenance](https://neongoldfish.com/the-importance-of-regular-website-maintenance/) - Neglecting website maintenance equals slow load times and broken links, driving visitors away. Regular updates keep your site secure, functional, and inviting.
- [Tips for Successful Marketing at College Fairs](https://neongoldfish.com/tips-for-successful-marketing-at-college-fairs/) - Standing Out at College Fairs With Outstanding Promo Materials Step inside any given college fair and you’ll find yourself surrounded by hundreds of students and dozens of schools at one time. Here, your recruiters have an opportunity to connect with potential students and increase your school’s name recognition. But, as a small trade school looking for new students, how do you stand out and make an unforgettable statement when you have to compete against major universities with marketing budgets two or three times larger than yours?Perhaps, the key to connecting with the next batch of incoming students is to wow them with innovative promotional materials they can’t ignore. Take a moment to consider how these tips could boost your image at your next college fair event.
- [Free Ways To Market Your Business Online](https://neongoldfish.com/free-ways-to-market-your-business-online/) - Companies will do anything and everything to get their name out there for their publics to hear. More often than not, though, marketing can prove to be quite costly, so wouldn’t it be nice if there was a few free forms of marketing and advertising that companies could use to save a little more cash, while still experiencing an adequate amount of face time? Well the good news is there are numerous ways to market your company at no cost whatsoever, and that can all be done from the comfort of your home office. The internet has created a variety of new techniques for companies to market themselves; most in ways that gain just as much publicity as pricey advertising campaigns.
- [The Power of Your Customer Database](https://neongoldfish.com/general-the-power-of-your-customer-database/) - Your customers make your company. If it weren’t for them, you wouldn’t be here. As each company gains a new consumer, they automatically obtain the goal of making them a loyal customer allowing for repeat business. Doing so, however, can be tricky without the maintenance of a good customer database. Customer databases can store all types of customer information from name and address to payment record and credit card numbers. They profile people into specific groups, making it easy to keep in contact with the ones who could use your services in the future, and the ones who need little reminders that you still exist.
- [7 Reasons To Update Your Website](https://neongoldfish.com/general-7-reasons-to-update-your-website/) - Consumers now conduct more research during their purchase cycle than ever before. Your company website is often times one of the first interactions a consumer will experience with your business. It makes sense that your website should be an engaging and up to date representation of who you are and the reasons that consumers should do business with you.
- [Domain Name Lottery](https://neongoldfish.com/general-domain-name-lottery/) - Early next year, probably around March, the internet will go through a change which could radically alter the way we browse forever. ICANN, the Internet Corporation for Assigned Names and Numbers, in an effort “to promote competition in the domain name market while ensuring Internet security and stability,” has decided to allow for the generation of as many as a thousand new “top-level domains.” This essentially means that instead of utilizing the traditional “.com” or “.org,” a company could employ a URL ending in, for example, “.music” or “.brandoesquesquid.” There could be as many as 1,000 of these new web addresses, narrowed down from 1,930 applications. Google alone has applied for around one hundred for the somewhat lofty price of approximately $18,500,000, from obvious choices like “Blog,” “Chrome,” and “Docs” to more perplexing picks like “Boo,” “Foo,” and “Soy.” The possibilities are near endless, provided your selection meets with the approval of the Governmental Advisory Committee (GAC).
- [10 Tips to Generate Business Leads With LinkedIn](https://neongoldfish.com/general-10-tips-to-generate-business-leads-with-linkedin/) - LinkedIn does not only act as powerful networking system for businesses, but it can also help them generate new leads and sales as well. Think about it, everyone is already using this highly powerful social media site to fulfill or hire job positions, so why not take advantage of all these inquisitive people to increase profit. Generating leads is easy on LinkedIn; you just have to know how to rope them in.
- [How to Increase Your X (Twitter) Followers](https://neongoldfish.com/general-how-to-increase-your-twitter-followers/) - Twitter is one of the latest and greatest social media websites to hit the web. Its users are growing constantly with everyday people, celebrities, and even businesses. No matter who you are it’s an obvious desire to have ‘followers,’ similar to ‘friends’ on Facebook, on Twitter. It’s easy to gain followers if you maintain a few key rules while updating your Twitter posts. The rules just may prove the difference of having 10 friends and having 100!
- [The Power of B2C Video Content](https://neongoldfish.com/general-the-power-of-b2c-video-content/) - An effective marketing team is one which changes with the times, adapts when necessary and holds their ground at the right times. Some supposed marketing “revolutions” prove to simply be passing fads forgotten within the span of months, whereas others only reveal their potential later once the proverbial dust has settled and the tide has readjusted. One current fad which has been revealing its potential in more and more striking detail as of late is B2C video content. Here, for once, the term “marketing revolution” would not be misused in the least. The rise of YouTube has lead to more and more institutions realizing the power of the platform, and many have responded in kind to great success. The videos on Ford Motor Company’s YouTube page have been viewed more than 4,200,000 times, which is fairly remarkable bearing in mind that these viewers are essentially volunteering to watch commercials. The videos on the Doritos channel have been viewed a remarkable 10,100,000 times. With so many people basically volunteering to be marketed to, it’s obvious that Youtube can be used successfully to such ends. But B2C is much bigger than YouTube alone.
- [Online Anonymity vs. Marketing](https://neongoldfish.com/general-online-anonymity-vs-marketing/) - These days there’s a decent amount of paranoia when it comes to the web. Many fear that their precious anonymity, their privacy, is being taken away, or at least drastically limited. While some might view such feelings as baseless, there actually is a basis for it. In fact, a great deal of our online behavior is observed. However most of the voyeurs responsible are not human. Recently, it was revealed that Google was scanning just about everything we inputted into their sites, including the text of our emails, and there was something of an uproar. What some failed to realize is that this invasion of privacy did not involve a man in a little, windowless room reading over your shoulder but instead involved a pre-programmed bot who scanned the text looking for keywords. This process isn’t all that different from the usage of cookies, the usage of small pieces of text stored by sites to identify returning customers. The cookie stores certain information from your computer, such as where you’re from and what type of machine you’re using. As with Google’s bots, cookies usually store information without the knowledge of the user.
- [The Benefits of Local SEO Optimization](https://neongoldfish.com/general-the-benefits-of-local-seo-optimization/) - When you are operating a small business, you depend on quality website and foot traffic to generate sales. Not that the obvious has been stated, how do you make it happen? What actionable things can you do to get your business in front of the right people and turn them into buying customers? The key is being present where your customers are focusing their attention when they face a problem or challenge you can help them overcome. One of the best places to concentrate your efforts is the search engines.
- [Would You Benefit More From a National or Local SEO Campaign](https://neongoldfish.com/general-would-you-benefit-more-from-a-national-or-local-seo-campaign/) - National SEO has been the traditional way of getting businesses ranked high on searches for their keywords. However, the rise of local listings like Yelp and Angie's List, coupled with changes to Google's search algorithm, have led to a revolution in how marketers look at SEO. The new field of local SEO concentrates on boosting a site's visibility for local customers through profiles on these local listings pages and other new techniques. Getting a strong social media presence is also much easier and more effective with a local focus. In this article, we will explain the benefits of going local and how to apply that idea to a social media channel.
- [Why Customer Testimonials Are Important For Your Business](https://neongoldfish.com/general-why-customer-testimonials-important-for-your-business/) - Give Your Audience What They're Searching For With Customer Testimonials on Your Website Most consumers in America today have similar buying habits. Your habits probably aren't any different, either. Before you decide to try out that new restaurant in town or buy that must-have item online, you look around to see what other people have to say. You don't have the money to waste on something that won't live up to all the hype you're counting on. So, you ask around among the people you know to see what they think. Then you look at those online review sites to get the input of everyone from the enthusiastic, lifelong supporter to those petition-signing boycotters who have nothing positive to say. You know what you want, and what you want is to make an educated buying decision.
- [The Good, the Bad, and the Ugly of Internet Trolling](https://neongoldfish.com/general-the-good-the-bad-and-the-ugly-of-internet-trolling/) - We’ve all seen them. Those annoying, terribly rude comments that people make whenever possible online. Whenever there’s an opportunity to comment, whether through social media outlets, comment sections on blogs or web pages, or the customer feedback portions of a website, some people choose to write awful things for the world to see. These people have a name: online trolls.
- [10 Tips to Crush Your SEO Copywriting](https://neongoldfish.com/tips-to-crush-seo-copywriting/) - As a copywriter, you know your job is to write quality work that everyone loves, wants to read, and is well-known. As a copywriter focusing on SEO, however, you need to do all of the above while focusing on a certain subject or keyword. Before you start running for the hills out of nervousness and confusion, take a minute to breath; SEO copywriting is not as difficult as it seems! That is, if you know and abide by a few helpful tips that make your writing shine. Luckily, these tips have been passed down by the gods to allow copywriters like us the chance to shine. Crosscheck your next piece of work with these tips the next time you go to submit; you’ll be glad you did.
- [Understanding How Seasonal Changes Affect Consumer Connection](https://neongoldfish.com/seasonal-marketing-changes/) - Seasons Change and So Should Your Marketing Strategies Winter, Spring, Summer, and Fall; Christmas, Tax Season, and the Back-to-School season. Over the course of a year, consumers not only have to deal with the highs and lows of Mother Nature’s four seasons, but also the numerous other holidays, events, and seasons that fill up their calendars and drain their bank accounts. Because life is expensive, there will be times when your perfect customer base simply spends less than your CPAs and bookkeepers would like. Sadly, there’s no escaping this. As a consumer, this roller coaster of spending is usually just seen as a normal part of life. But, as a business owner looking to connect with your key demographic of buyers, this uncertainty can make it extremely difficult to plan your monthly budgets, create reasonable (and measurable) goals, and anticipate consumer needs. You can’t spend nine months out of the year looking forward to Christmas when consumers jump on the opportunity to spend thousands of dollars in a matter of weeks. You have an entire year to think about business growth and consumer satisfaction. By putting a little extra work into tailoring your content marketing efforts for specific seasons of the year, you can effectively gather new leads, increase your brand’s recognition, and improve sales year round.
- [Marketing Your Trade School During the Summer Months](https://neongoldfish.com/marketing-trade-school-summer/) - Summertime for Trade Schools: The Perfect Season for Content Marketing For most traditional, four-year colleges and universities, students head off to campus in September and pack up their rooms sometime in early May. The standard nine-month school calendar gives students plenty of time for summer activities before heading back to the classroom in the fall.
- [7 Tips For Starting Your First Content Marketing Campaign](https://neongoldfish.com/general-7-tips-for-starting-your-first-content-marketing-campaign/) - Getting Started With Your First Content Marketing Campaign Have you been feeling as if your present marketing efforts seem stuck in a past decade, and you’re looking for a new way to connect with your target audience? Your business has a website, but, you honestly don’t have any clue whether or not you’re gaining new customers from it. Maybe you feel that simply delving into the world of online content marketing could enhance your efforts, but you don’t know where to begin. If this sounds familiar, then remember that knowledge is power. A little planning, research, and preparation can give you the knowledge you need to create content marketing solutions that are powerful and effective. Here are seven tips that can help you get started:
- [Increasing Name Recognition with Social Media](https://neongoldfish.com/social-media-marketing-increasing-name-recognition-with-social-media/) - Increase Your School’s Name Recognition Using the World of Social Media On any given day, there are hundreds and thousands of potential students contemplating where they’d like to pursue a college degree and what it is they’d like to study. Whether these students are awaiting the end of their high school education or they are going back to school after taking time off, you can be sure they’ll be searching the Internet to check out what options are out there. Many students are unfamiliar with their complete options, believing that their choices should be focused only on four-year universities. If they are unfamiliar with your school’s very presence, they may not have any clue at all about the many benefits a vocational or trade school education can bring. If they don’t know you exist, they won’t be able to choose your school as their provider of a higher education.
- [Successful Content Marketing When Your Business is In a Recession](https://neongoldfish.com/successful-content-marketing-when-your-business-is-in-a-recession/) - Four Ways to Grow Your Business, Even During a Recession Even though we’ve seen improvements in the economy over the last couple of years, many industries are still feeling the effects that the economic recession had several years earlier. So, how do you grow and expand your business, keeping it relevant and profitable, when your consumers seem to be spending less and less time in your doors? Don’t let a recession keep you from reaching out to your customers through new marketing efforts. Sometimes, spending a little money on a customized content marketing strategy is just the thing you need to generate new leads and increase your brand recognition during a lean economy. The key is to take advantage of every opportunity to reach your target audience with the information they want and need most. When you create that connection through focused marketing messages, your consumers will know that they can trust you for the products and services they rely on every day, even during a recession.
- [5 Tips for Creating a Good Email Subject Line](https://neongoldfish.com/blog-how-do-i-know-if-im-writing-a-good-subject-line/) - Inbox zero... everyone's goal. We scan subject lines and (maybe) the first couple sentences of 134 unopened emails to see what requires our immediate attention, what can be filed away in a "read later" folder and what catches our attention and needs to be read now. So when you sit on the opposite side of the inbox as the sender, what can you do to be that email that needs to be read now? The subject of your email can be the difference maker between an open and immediate filing in the trash can. Assuming that you email message made it past the spam filter, cutting through the noise of the inbox and the grabbing the attention of most people is no easy task. Here are some general rules you can follow to help increase your open rate and be that Inbox Hero (got stars in his eyes). Sorry... I couldn't help myself.
- [Demystifying Google Analytics](https://neongoldfish.com/demystifying-google-analytics/) - If we try to imagine the world without search engines, we quickly realize how dependent we are on them. Search engines like Google, Yahoo, and Bing have increasingly become an integral part of our daily lives. A poll conducted by CNN showed that people viewed Google more favorably than tech giant Apple. A common response people give when asked a question is “just Google it” since it can generate an answer within seconds. When we need directions, many of us turn to Google maps to show us the fastest route and where to avoid bad traffic. It should come as no surprise that when business owners want insight into what drives traffic to their websites, they turn to Google Analytics.
- [Increasing Conversion Rates to Boost Student Enrollment](https://neongoldfish.com/increasing-conversion-rates-to-boost-student-enrollment/) - The primary marketing goal of your vocational school or online university is to increase enrollment. To grab the attention of potential students and provide compelling reasons to enroll in one of your programs. Potential students are a little more sophisticated today than they were in years past. They conduct more research before making a decision. They rely heavily on the information they find online and use that to evaluate their options. You can flood every media channel with advertising campaigns that will attract more than enough traffic to your website and brand but stopping there is selling yourself short. The majority (like 95%) of those visiting your website will not be ready to fill an application or schedule a tour. So, what can you do to convert more of these visitors and boost student enrollment?
- [Understanding the Buyer's Journey](https://neongoldfish.com/understanding-the-buyers-journey/) - In all likelihood, your company website is missing out BIG on its web traffic conversions. The truth is, you spend so much time and energy on growing your website, but the vast majority of your traffic disappears into the ether, never to be heard from again. We covered this concept called ‘Website Traffic Evaporation’ in another post which expanded on the effective use of Calls To Action. Most websites do an excellent job of attracting a specific type of visitor: those with their wallets already in hand. Perhaps they're ready to buy before they've even landed on the site. Some of these people are loyal customers while others are website visitors that you simply caught at the right point in time. While it's great to have these customers, and we definitely want them coming back, what about everyone else?
- [Avoid These Common Marketing Scams](https://neongoldfish.com/common-marketing-scams/) - Scams are everywhere. According to the Federal Trade Commission, one in 10 adults in the US will fall victim to fraud every year. These scammers trying to steal what is yours are crafty individuals skilled with the ability to get you to slip up just enough for them to get a toe in the door and wreak havoc. They construct emails that look legitimate and make aggressive phone calls that incite panic hoping your emotions will overtake clear thinking. It is rare that we do not get at least two or three messages each week from clients asking about the legitimacy of an email or phone call they’ve received pertaining to their website or domain name. It is important to understand what these marketing scams look like so you know what to do when you receive one of these messages.
- [7 Marketing Activities To Do When Customers Are Distracted](https://neongoldfish.com/7-marketing-activities-to-do-when-customers-are-distracted/) - The world has just been flipped upside down. In a matter of no time, non-essential businesses are closed and people are being told to stay at home. No one could plan for this. Even with a moderate warning of a couple of months, proper preparation would be nearly impossible. Enough with the doom and gloom. That is what the news is for. There will be a day when everyone comes out, licks their wounds, and gets back to normal... whatever that might look like going forward. But, what do you do between now and then?
- [Communicate Your Safety Plan to Welcome Customers Back](https://neongoldfish.com/welcome-customers-back/) - Many parts of the country are beginning to see a glimpse of the light at the end of the tunnel. States are beginning to slowly lift restrictions. Select businesses are being permitted to reopen if they follow social distancing and additional safety measures. This means customers are going to be able to venture out to more than the grocery store and hardware store. Even though we all know COVID-19 is not gone, things are starting to look brighter. The truth is, things are not going to instantly return to normal.
- [Benefits of Blogging for Your Business](https://neongoldfish.com/blog-marketing-benefits-of-blogging-for-your-business/) - Looking to give your company a little competitive edge? You’ve already established a well-known and well-designed website that is both attractive and extremely useful, but isn’t there something else you could do? Your Facebook, Twitter, and LinkedIn pages are gaining followers successfully, but everyone has one now and doesn’t put you above your competitors anymore. What you need to give you that extra competitive edge that some of your competitors are still lacking is a blog – a marketing blog – for your company! Not only does a blog function as an additional site for your customers to get information from you, but it also serves many other useful purposes that your business and customers alike will enjoy.
- [What Makes a Good Blog Post?](https://neongoldfish.com/blog-marketing-what-makes-a-good-blog-post/) - We build a number of blogs for our clients and a pretty standard question that pops up is “What makes a good blog post?” Since most of us are far from professional writers, we can be intimidated by sitting down and putting our ideas, experiences and recommendations into words that other can read and comment on. Worse yet, what if no one reads it?
- [5 Benefits to Hiring a Ghostwriter For Your Online Content](https://neongoldfish.com/blog-marketing-5-benefits-to-hiring-a-ghostwriter-for-your-online-content/) - The Benefits of Working With a Ghostwriter For Great Web Content Creating a strong marketing strategy is an important step in growing your business both online and in the physical world. It’s a no-brainer, right? Consumers are looking for information about the products and services you provide. Your competitors are creating really great content about their products and services. Are you? You’re not a writer, and even if you can write, you really don’t have time to write.
- [Are Blogs a Reliable Source of Information?](https://neongoldfish.com/uncategorized-are-blogs-a-reliable-source-of-information/) - Can We Trust the Information We Read Online? With the absolute saturation of digital information, fake news, and a misconception that nothing on the internet is real, it can be hard to know what sources can be trusted. What’s the first thing we do when we think about hiring a service or buying something? We get online and start researching. Many blogs become outlets for personal opinions and ideologies to be shared, but blogs also serve as legitimate sources of news and information from industry experts. Since their reputation is on the line, it’s likely they are speaking truthfully about what they offer. Even still, the question remains, can you trust every blog you read on the Internet?
- [5 Keys to Successful Online B2B Marketing](https://neongoldfish.com/online-marketing-5-keys-to-successful-online-b2b-marketing/) - The point of many business’ marketing strategy, whether simple or complex, is to generate leads. If your efforts just aren’t producing results, then something has to be done. It’s time to reevaluate and tweak, or just throw away and start fresh. Some efforts resonate well with customers while others just don’t seem to connect as planned. Sometimes, these failures happen because many old marketing strategies just aren’t cutting it in today’s ever-changing world.
- [Digital vs Traditional Marketing: Looking at the Differences](https://neongoldfish.com/digital-vs-traditional-marketing-looking-at-the-differences/) - I'm not going to blow your mind telling you that being successful at marketing can be a tricky venture. There are many different avenues businesses like yours can use to reach your target audience. You can throw a large budget at a myriad of mediums, hoping that something will stick and you'll see an uptick in revenue. Sometimes this strategy leads to disappointment and when it does work, you're not sure what really worked and how you could fine-tune to generate even better results. So, how do you know what outlets are going to be the most cost-effective and provide the highest ROI for your company?
- [Using Website Analytics to Measure Your Digital Marketing Success](https://neongoldfish.com/using-website-analytics-to-measure-your-digital-marketing-success/) - One of the most important tools in any digital marketing campaign is sometimes the most underutilized tool as well. I'm talking about website analytics. Whether you use the very popular (and free) Google Analytics or you are using more sophisticated software to measure the activity of your website, it is vital that you are looking at these metrics on a continuous basis and have a thorough understanding of what is going on. If you don't, you run the risk of wasting valuable time and marketing dollars.
- [6 Ways to Increase Your Website Conversion Rate](https://neongoldfish.com/6-ways-to-increase-your-website-conversion-rate/) - So you've spent hour after hour implementing all the right practices to drive fresh traffic to your website. You are blogging about topics that your target audience cares about. You are promoting your content in the proper channels. After digging into your website analytics, you are definitely on the right track... so where are the leads? Shouldn't more website traffic mean more leads? Isn't that the point of all of this? Getting traffic to your website is definitely the first step (some might argue the toughest step) in the equation of increasing your website conversion rate and getting new customers. Sometimes so much attention is placed on getting the ideal customer to your website that the actual site experience is overlooked. What good is all the traffic in the world going to do if everyone comes to a screeching halt the moment they get to your website? Let's take a look at Conversion Rate Optimization or CRO.
- [Getting to the Bottom of Unknown Keywords in Google Analytics](https://neongoldfish.com/getting-to-the-bottom-of-unknown-keywords-in-google-analytics/) - You have done everything that you know of to ensure your website is optimized to rank well on search engines, inclusive of publishing new content and active marketing. By now you have already analyzed your data on Google Analytics and the reports show that the bulk of your website visits are from organic traffic. That’s good news right? There is just one glaring problem: your number one organic search query is ambiguous at best, and at worst, detrimental to your goals.
- [5 Benefits of a Third Party Marketing Audit](https://neongoldfish.com/5-benefits-of-a-third-party-marketing-audit/) - You want your business to be successful. That goes without saying. But, are your marketing efforts paying off? Your marketing strategy can determine your success.
- [6 Inbound Marketing Strategies for Landscape Companies](https://neongoldfish.com/6-examples-inbound-marketing-landscape/) - Running a landscaping company requires staying in touch with your customers. The key to the business is maintaining loyal customers while you find new ones. This process demands focusing on a target audience looking for your services in specific neighborhoods. One of the most efficient ways to reach a target audience is through inbound marketing, which involves using interactive blogs, search engines, and social media.
- [Simple Strategies for Frictionless Sales](https://neongoldfish.com/simple-strategies-for-frictionless-sales/) - Sales and marketing techniques have evolved significantly over time. In the past, it was all about being direct and convincing someone that they needed to buy a particular product or service. Selling someone has lost its effectiveness. The traditional sales process is less about talking people into buying something as it once was. Customers have more control and take the wheel from businesses. They drive the sales process now. They move at their own pace when deciding what, when, where, or how to buy. As a seller, your primary challenge will be to present your products and services in a manner that consumers find useful. This is where frictionless selling comes in.
- [Stop Ignoring Your About Us Page](https://neongoldfish.com/stop-ignoring-your-about-us-page/) - Building a website is an exciting process... At least, we like to think so. Hours upon hours are spent researching design ideas. The homepage of your website is (almost always) the most visited page of your site so that has to be perfect.
- [Grow Your Audience By Repurposing Your Best Content](https://neongoldfish.com/grow-your-audience-by-repurposing-your-best-content/) - One of my favorite memories from high school was going to live concerts. This was when bands like Nirvana, Pearl Jam, and Smashing Pumpkins were on tour (it seemed) all the time. The concert environment was like nothing else. The energy, the people, and of course the band playing the music that I loved. If you’ve ever been to a concert, you know exactly what I’m talking about. The band comes out on stage with one of their most popular songs to a crowd that is totally pumped. As the set progresses, they transition into some of their lesser known songs or maybe a new song they want to introduce. Of course, the end is all about sending the crowd off on a high with more of their chart-topping hits.
- [Marketing During a Recession Can Grow Your Business](https://neongoldfish.com/marketing-during-a-recession-can-grow-your-business/) - Investing in digital marketing opportunities like updating your website, and increasing your online advertising can help businesses.
- [Companies that Spend Less On Marketing Use Inbound](https://neongoldfish.com/100k-marketing-inbound/) - We meet with a lot of SMBs (small-medium sized businesses) that range in revenue, staff size and marketing budgets. One of the most common questions we hear is "How do we get more value for our marketing dollar?" Here are a couple more questions we get: How can I get more leads? How do I rank better on the search engines? I receive three calls from Google Certified Partners yesterday guaranteeing me page one placement. Is Paid Search (Google AdWords) the best route to go? How can I better measure my ROI? How can I use social media to grow my businesss? I'm sure you can relate to one (probably several) of these yourself. Rest assured, you are not alone.
- [Save Yourself From Wasted Website Traffic With Content Marketing](https://neongoldfish.com/content-marketing-helps-convert-more-site-visitors/) - Stop Throwing Away 90% of Your Website Visitors Standard marketing goals for many business websites is a two-headed monster: get more traffic and get more leads. This make sense right? Work hard to get your business in front of the right eyeballs and those that are ready to buy will (hopefully) be compelled enough by the message your brand is delivering that you'll get a phone call or a form submission through the website. The big problem is, the majority of your site visitors are not ready to buy. So, how do you leverage the visit from the consumer that you've worked so hard to attract to your website who is not ready to buy? The answer is solid content marketing.
- [More SMBs turn to Inbound & Content Marketing [Infographic]](https://neongoldfish.com/inbound-and-content-marketing-infographic/) - SMBs are continually on the hunt for more efficient ways to spend their most valueable resources (time and money) to attract the attention of the constantly evolving consumer. Technology continues to change consumers' buying behavior and driving down the effectiveness of traditional media vehicles such as television, radio, billboards, direct mail and yellow pages. So what do businesses do to grab attention? They are finding success in inbound marketing and content marketing. The infographic below covers some very interesting findings from two recently published pieces covering inbound marketing and content marketing.
- [Fake Yelp Reviews: The Fight Against Astroturfing](https://neongoldfish.com/social-media-fake-yelp-reviews-the-fight-against-astroturfing/) - Personal recommendations are an immensely powerful tool for any business. The average human will put much more stock in the words of another human than in the copy on a poster or in an advertisement. As such, personal recommendations are an integral part of just about any strong business plan. That being said, they’re not
- [Using Social Media to Market Your Vocational School](https://neongoldfish.com/using-social-media-to-market-your-vocational-school/) - You’ve probably noticed that social media is everywhere. That’s even more true for the college-aged. According to Hubspot: 55% of 18-29 year-olds use Instagram, and 60% of Snapchat’s 200 million users are under 25. Eight out of 10 teens are using Facebook, and they are more active on Facebook than any other social networking site.
- [5 Ways to Improve Your Trade School Marketing](https://neongoldfish.com/5-ways-to-improve-your-trade-school-marketing/) - You probably know by now that students aren’t going to fall through your doors and enroll in droves just because your school exists. As each year passes, more trade schools and other alternative career training centers open and compete for the same prospective student body you are trying to attract. So how do you stand out?
- [The Time to Claim Your Google Business Profile Short Name is NOW](https://neongoldfish.com/the-time-to-claim-your-google-my-business-short-name-is-now/) - Author's note: This post was written July 3, 2019. Updates have been made and short names are no longer able to be claimed. In the last few months, Google has slowly rolled out a few new features for Google Business Profile account owners. The Googs didn’t release a ton of information on how these new features are going to be used, but since it’s Google, you’ll want to stake your claim to the new features.
- [How to Get More Google Reviews for Your Business](https://neongoldfish.com/how-to-get-more-google-reviews-for-your-business/) - How to Ask for Google Reviews If you own a business and have a Google Profile, you already know it can impact your reach. It’s why you have one. People can do a simple online search of your business and see your hours, services, sales, announcements-whatever you want them to know about what you do and how you do it. Along with all the general information about your business, people can see reviews left by other customers who wanted to rate and share the experience they had with your business. Some people will love you, some...not so much. Guess who’s more likely to leave you a review?
- [Are You Experiencing Website Traffic Evaporation?](https://neongoldfish.com/website-traffic-evaporation/) - Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing. I like to call this Website Traffic Evaporation. Website traffic evaporation is tangible website traffic you worked your butt off for that exits without a trace (likely) forever. It is likely caused by lack of direction for the site visitor to follow and often times coupled with the misconception that every visitor to your website is ready to buy your products / services right now. This can be solved by understanding who your website visitors are and simply telling them what they should do when they are on your website. Enter our hero, the Call To Action.
- [Ways to Improve Your Website Form Conversion Rate](https://neongoldfish.com/ways-to-improve-your-website-form-conversion-rate/) - When it comes to online contact forms, most people think that a form is a form. Nothing can be further from the truth. In reality, the nuances of your online contact form matter a great deal. The website form is that first door a site visitor walks through when deciding if they want to interact with your company. This can be a door that is easy to walk through or one that creates questions and uncertainty.
- [Key Components of An Effective Home Improvement Landing Page](https://neongoldfish.com/effective-home-improvement-landing-page/) - In an overall sense, developing a strategy for creating effective landing pages is no different in the home improvement industry than in any of the others. In fact, most customers interact with and react to a website in much the same way no matter what they are buying. Here are a few suggestions on what elements should be included to make your home improvement landing pages as effective as possible:
- [Simple Checklist to Jumpstart Your Marketing in the New Year](https://neongoldfish.com/new-year-marketing-checklist/) - The beginning of a new calendar year for a business owner can be exciting and full of anxiety at the same time. The holidays came and went faster than you expected and now you’re searching for guidance on how you can make this year the best one ever for your business. You know that marketing
- [Keeping Email Newsletters Out of the Spam Folder](https://neongoldfish.com/email-marketing-keeping-email-newsletters-out-of-the-spam-folder/) - No matter what kind of reputation your business has established or how much respect you’ve gained, your newsletters can still end up lodged in that unfortunate region. Most items that end up in spam folders are never read, if even seen; they are typically erased without so much as a glance. That’s a deeply unfitting fate for your newsletter, into which you’ve presumably poured a good deal of thought and effort. Fortunately, there are ways of all but securing the safe passage of your email newsletter into the main mailbox of your subscribers.
- [Creating an Effective Video Advertisement](https://neongoldfish.com/video-marketing-creating-an-effective-video-advertisement/) - Video can be an incredibly effective marketing format. In fact, if users come across an online video on a given site they are 80% more likely to watch it than to read content conveying the same information. It has even been said that video is the most effective ad format of all. At the same time, we’ve all seen a lot of video ads which have completely failed, leaving their intentions unfulfilled. Making a proper video advertisement is not easy in the least. Like all great marketing, it requires a good amount of creativity and invention, but it also requires raw talent, and while some of your employees might be able to write great copy, they might not be fantastic a or actors. Make no mistake: if your ad is amateurish and doesn’t have a remarkably strong idea to compensate people will simply not listen. You must have one or the other: excellent production values or a fantastic idea which transcends the limitations of your methods. Ideally, you should have both. Here are a few tips for accomplishing exactly that.
- [Common Mistakes Associated With Landing Pages and SEO](https://neongoldfish.com/search-engine-optimization-common-mistakes-associated-with-landing-page-seo/) - Landing pages are thought to be extremely important aspects of a company. Not only are they additional pieces of information that promote and advertise the company, but they are also prime contenders for making conversions that turn prospective shoppers into satisfied customers. Unfortunately, not everyone has mastered their landing pages just yet and are actually guilty of making a few common landing page mistakes, especially related to SEO, which is vital to the page’s success. Luckily, though, these mistakes have been identified and listed here in order to save you from making the same common mistakes. Don’t let your landing page get left in the dark; start fixing these common mistakes today!
- [Things to Remember When Creating Your Email Marketing Campaign](https://neongoldfish.com/10-email-marketing-tips/) - So, you’ve decided to launch a new email marketing campaign in hopes of gaining a few more sales, leads, conversions, or end goals. What you’ve done in the past has worked… kind of. A handful of people opened your emails, a couple responded, and a few even turned into customers; these certainly weren’t the results you were hoping for, though. No company can grow and expand as they’d hope with only handfuls of people, so it’s safe to say that your email marketing campaign may have to be taken up a notch. Thankfully, you’ll be able to do just that by following these helpful reminders; make sure to keep them in mind while executing your next email marketing campaign.
- [Why Is My Website Not Showing Up On Google?](https://neongoldfish.com/search-engine-optimization-why-is-my-website-not-showing-up-on-google/) - Your company has just created a brand new website with all the bells and whistles, and everyone is very excited about the launch. After all the finishing touches are made and the site is posted live for the world to see, you conduct a quick search for your site on Google.
- [Developing Buyer Personas for Your Vocational School](https://neongoldfish.com/developing-buyer-personas-for-your-vocational-school/) - When marketing your vocational school, you're going to want to try to reach a specific audience. When you think about who your audience is, you might be thinking about students who have just graduated high school or who are in their late teens or early twenties who want to go back to school.
- [Five Keys to Successful Marketing for the Education Sector](https://neongoldfish.com/five-keys-to-successful-marketing-for-the-education-sector/) - Just like any business, educational institutions have to market their brand. You are competing with other schools in order to attract students, and you have a lot of value to offer. Your staff and faculty want every student to succeed, you have diversity in the programs you provide, and you’re hoping to boost enrollment by highlighting some of these things. But is that setting you apart? Who are you marketing to right now? If your efforts are only focused on shouting into the online abyss about your great school with great programs, you’re not focused enough on what potential students need from an education program like yours. They want to know how they can be successful through and after your program. They already know why they want to go to school, they might know what they want to be, but they don’t know why they should go to your school. It sounds pretty straightforward until you realize you have to figure out how to make them want to enroll in your school. Let’s take a closer look at five effective marketing tips that everyone in the education sector can leverage to boost enrollment numbers and build an online presence that converts.
- [Six Ways To Increase Your Student Open House Registrations](https://neongoldfish.com/six-ways-to-increase-your-student-open-house-registrations/) - Holding an open house is an essential strategy for convincing prospective students to enroll. It gives them a chance to see your classrooms and tour your campus first hand. In many cases, prospective students will make their decision to enroll based on the experience they had on a school tour.
- [Developing A Marketing Strategy for Your Vocational School](https://neongoldfish.com/marketing-strategy-vocational-school/) - Marketing plans are the roadmap to success for your vocational school.Times have changed, and many schools are finding that they need to engage in strong marketing tactics to thrive in today’s market. However, building a school marketing plan for the first time can be overwhelming. Here are some tips for developing a marketing strategy for your vocational school.
- [5 Critical Elements of a Vocational School Website](https://neongoldfish.com/5-critical-elements-school-website/) - In today’s Internet savvy society, every school has a website. But could your vocational school website be doing more harm that good? To stand out from the masses, a school website should have compelling content and visual appeal, be engaging and informative, and reflect the school.If it’s lacking any of this you could be repelling visitors instead of enticing them to log on.
- [4 Easy Ways To Improve Your Landscape Website](https://neongoldfish.com/4-ways-improve-landscape-website/) - Creating an impressive website is a lot like designing the perfect outdoor space. You need to weed out the unnecessary items to make room for components that make an impact. You need to know what your focal point is, and what to do to support and highlight it.
- [7 Questions To Ask About Your Current Landscape Website](https://neongoldfish.com/7-questions-landscape-website/) - It’s always exciting to jump into something new. New efforts bring a sense of excitement and vigor to everything you do. The decision to redesign a company website is no different. No matter how comfortable you are with an old website design, it can become outdated, unappealing, and ineffective in the blink of an eye.
- [7 New Ideas for Your 2018 Landscape Marketing](https://neongoldfish.com/7-ideas-2018-landscape-marketing/) - Advertising your landscape business does not require a massive budget for inbound and outbound marketing. In fact, you can spend very little and still end up with a steady stream of customers. What matters most is making proper use of all the marketing channels at your disposal. In particular, online marketing will help generate interest in your company.
- [5 Marketing Tips for Home Improvement Companies](https://neongoldfish.com/5-tips-home-improvement/) - As your home improvement business grows, you must come up with different strategies to help you grow your brand and reach out to potential customers. Successful marketing begins with strategic customer outreach.
- [Starting A Blog? What Home Improvement Contractors Should Know](https://neongoldfish.com/home-improvement-contractor-blog/) - Starting a blog is one of the best ways for you to build a stronger relationship with your prospects, clients, and referral partners. However, blogging is one of those business practices that is often easier said than done.
- [Powerful Stats on the Power of Blogging to Increase your Prospects](https://neongoldfish.com/power-of-blogging/) - Content marketing is an effective strategy to help you increase leads and conversions for your business. Through content marketing, you have the opportunity to connect with prospects when they are trying to solve problems and answer their questions.
- [5 Tips To Increase Your Inquires By 50% - Increase Clients 101](https://neongoldfish.com/increase-clients-101/) - It’s not enough to have the best product on the market, the best customer service around, or excellent prices. You need to seize prospect interest in the first place, so they’ll make inquiries learn in detail about all the great benefits of working with your company.
- [3 Things Landscape Owners Should Know About Content Marketing](https://neongoldfish.com/landscape-content-marketing/) - Landscaping is undoubtedly one of the most service-oriented businesses in horticulture. Many owners wear assorted hats: owner, designer, and marketer for their landscape company. When you wear the marketing hat, you have a demanding role of promoting your landscape service, while still keeping track of the day to day business of your landscape company. It's important to stop and put on the marketing hat and think about your marketing stragety and how best to promote your business. One way is through content marketing.
- [5 Key Steps For Starting A Landscape Blog](https://neongoldfish.com/5-steps-landscape-blog/) - Creating a blogging platform for a landscaping business provides a viable way to expand the reach and connect with existing clients and prospects. The platform enables lawn care or tree service entities to send traffic to the company website. Business blogs are a great way to build a reputation as an authoritative voice in landscaping.
- [4 Challenges of a Traditional Landscape Marketing Plan](https://neongoldfish.com/challenges-traditional-landscape-marketing/) - Traditional marketing in landscaping refers to popular forms such as direct mail, broadcast, and print. Many landscape companies employ at least one form of traditional marketing to reach out to clients. However, with the advent of new forms of marketing that incorporate technology and changing customer preferences, traditional marketing techniques present a myriad of challenges. Today your customers have access to a lot of information; they will always look beyond the surface before choosing your company.
- [The Benefits of Using Buyer Personas for Lead Generation](https://neongoldfish.com/the-benefits-of-using-buyer-personas-for-lead-generation/) - The use of buyer personas is standard practice in almost every successful marketing campaign. These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and prospective customers, you can identify the problems and challenges these particular types of customers have and speak to them directly.
- [8 Crucial Mistakes Killing Your Blog Marketing Strategy](https://neongoldfish.com/8-crucial-mistakes-killing-your-blog-marketing-strategy/) - Blogs are now staples of most online marketing strategies. Most sites these days have some form of a blog that allows for periodic contribution of content as news, opinions, education or updates. Let’s assume for a second that you regularly publish to your blog like any bona fide business owner focused on online marketing would do. How is that working out for you? You might begin to wonder why no one is reading your posts and starting to get discouraged about investing more time in the art of blogging.
- [Does Your Trade School Need a New Website Design?](https://neongoldfish.com/trade-school-need-a-new-website-design/) - Always Question Effectiveness of Your Trade School Website Design As a vocational or trade school, you are responsible for the educational experiences of hundreds or thousands of students every year. You pour your financial resources into offering state-of-the-art facilities, top-notch teachers and an attractive campus that will draw new students and serve existing ones. Your goal is to provide your students with an overall experience that they’ll carry with them into the workforce.
- [Showcase the Benefits of a Trade School with a Blog](https://neongoldfish.com/showcase-trade-school-with-blog/) - Give Prospective Students all the Reasons Why a Trade School / Vocational School Education Just May Trump that University Degree When future students are on the hunt for the right school to attend, they are often bombarded with the seemingly impossible choice of deciding which place has the most to offer them. As a vocational or trade school, you may be looking for some simple yet attractive ways to connect with potential students and shine a light on all you have to offer.
- [5 Tips to Make Your School’s Email Marketing a Success](https://neongoldfish.com/5-tips-schools-email-marketing-a-success/) - Successfully Transform Your Trade School’s Email Marketing Efforts Nowadays, our email inboxes are becoming filled with more junk mail than our traditional mailboxes ever did. Most email providers and office management services actually offer junk mail folders just to sort through our mail for us, keeping us from ever seeing the majority of those daily notifications.
- [Using Your Website To Promote Vocational School Student Life](https://neongoldfish.com/website-promote-vocational-student-life/) - Imagine sitting down with your soon-to-be graduating high school senior, sorting through stacks of college brochures, pamphlets, and folders. How do you help them make the decision about which school is the BEST choice? What do you look for?
- [What's Wrong with Your Marketing Strategy?](https://neongoldfish.com/content-marketing-whats-wrong-with-your-marketing-strategy/) - The Missing Puzzle Piece: Determining what’s wrong with Your Content Marketing Strategy The world of online content marketing can be a fickle thing sometimes. What seems to be working one minute can become yesterday’s news the next. That’s the trouble with the digital world. Along with the amazing benefits that come from trends and fads in the online world, there is also the uncertainty that something new will come along tomorrow. Just look at the social media world, for example. It wasn't that long ago that MySpace with the go-to place to connect with new people. Now, we have Facebook, Twitter, LinkedIn, Instagram, and a whole slew of social media outlets that pushed MySpace into ancient history.
- [Tips to Make Sure Your Website Accurately Represents Your Business](https://neongoldfish.com/tips-website-reflect-business/) - Keep Your Customer's Buying Experience Consistent With Your Business Through a Proper Website Design
- [Neon Goldfish at the Glass City Marathon](https://neongoldfish.com/general-neon-goldfish-at-the-glass-city-marathon/) - Toledo Marketing Agency Sponsors Runners in Glass City Marathon
- [Six Marketing Tips to Increase Vocational School Enrollment](https://neongoldfish.com/education-six-marketing-tips-to-increase-vocational-school-enrollment/) - First Impressions Count Do potential students get the right impression when they first see your institution or its website? There are a lot of colleges vying for the attention of potential students. Tuition rates are on the rise, and students are choosier than ever about where they enroll. How can you attract them to your school amid all the others?
- [Five Website Features to Avoid and Five Which Are Underrated](https://neongoldfish.com/website-design-website-features-to-avoid/) - Many businesses have websites which cater almost exclusively to their own needs. On the surface this seems reasonable, as a website’s job is to promote and highlight the importance of a given business. However, focusing entirely on the needs of the business over the needs of the customer or visitor can result in the creation of a website which is not user-friendly. Many people will turn to your website for a first impression of your business. If your site fosters a negative one, they may never be back. Indeed, many visitors will judge the quality of your business by the usability and professionalism of your site and users will be turned off by things like glaring typos in content or a poorly considered color scheme. However, there are times when a site may look fantastic at first glance but still not be well optimized for users. This scenario may come about if the web designer in charge of the site has implemented certain features on the site, the kind which can turn certain visitors off and cause them to dismiss their experience. Here are a few examples of features which, when implemented, might lead to this unfortunate conclusion.
- [Spice Up Your Content Marketing Strategy with a Dash of Pain or a Pinch of Pleasure](https://neongoldfish.com/spice-up-your-content-marketing-strategy-with-a-dash-of-pain-or-a-pinch-of-pleasure-2/) - Your business exists to solve a problem, and the success of your business depends on your ability to show potential customers how you can help them. Most businesses overcomplicate the content creation process by wasting precious time and money creating content assets that no one really cares about. “How To” blog posts, social media posts about national donut day, and TikTok videos of your team dancing out the latest trends are fine, but should not be the only types of content you’re pumping out of the idea factory. Unless you have unlimited resources, which you don’t, then it’s imperative that you hone in on what your potential customers really care about.
- [It's Time to Own Your Marketing](https://neongoldfish.com/own-your-marketing/) - {% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='1920', height='1080', player_id='58592194385', style='' %} A lot of businesses use third-party platforms as key tactics in their marketing strategy to drive traffic, awareness, and engage with potential customers.… and why not? Platforms like Facebook, Instagram, and Google have millions of daily visitors. Google accounts for over 90% of the search market and the Facebook / Instagram combo accounts for over 75% of the social market. On top of that, they make it really easy for anyone with internet access to create advertising campaigns targeted at specific users. All of these factors make it a no-brainer for businesses to place the bulk of their marketing focus and budgets into these solutions. Stop and think for a moment. What might happen if this all changed?
- [Marketing Myth: Images on Google are Free to Download and Use](https://neongoldfish.com/marketing-myth-images-on-google-are-free-to-download-and-use/) - One of the key components of any great piece of content is the photo, illustration, or diagram. The right visual framework contributes to a polished look that consumers basically demand if you want to grab their attention and get a minute of their time. Choose a great image and someone doing a quick scan of your copy will become engaged and stay around to learn more. Choose poor images, or no images at all, and the copy becomes monotonous and intimidating.

## Pages

- [Home 2023](https://neongoldfish.com/) - Fix the broken pieces of your marketing with Neon Goldfish. Offering website design, website repair, website maintenance, and marketing strategies.
- [Maintaining Your Website Is Our Top Priority](https://neongoldfish.com/lp/thank-you-website-maintenance/) - Thanks for your inquiry. A member of the NGF team will get with you shortly. Be on the look out for an email from our team requesting a little more information.
- [<strong>Website Maintenance</strong> Services in Jacksonville, Florida](https://neongoldfish.com/website-maintenance-jacksonville-florida/) - Get professional website maintenance in Jacksonville, Florida from Neon Goldfish. Keep your site secure, fast, and optimized.
- [Website Maintenance Services in Grand Rapids, Michigan](https://neongoldfish.com/website-maintenance-grand-rapids-mi/) - Get professional website maintenance in Grand Rapids, Michigan from Neon Goldfish. Keep your site secure, fast, and optimized.
- [Website Maintenance Services in Akron, Ohio](https://neongoldfish.com/website-maintenance-akron-ohio/) - Get professional website maintenance in Akron, Ohio from Neon Goldfish. Keep your site secure, fast, and optimized.
- [Website Maintenance Services in Tampa, Florida](https://neongoldfish.com/website-maintenance-tampa-florida/) - Get professional website maintenance in Tampa, FL from Neon Goldfish. Keep your site secure, fast, and optimized.
- [Website Maintenance Services in Fort Wayne, Indiana](https://neongoldfish.com/website-maintenance-services-in-fort-wayne-indiana/) - Get reliable website maintenance in Fort Wayne, IN with Neon Goldfish. Keep your site updated, secure, and performing at its best with ongoing support from a trusted local team.
- [Ebook: Buyer Persona for Schools](https://neongoldfish.com/lp/school-buyer-persona/) - Do you know your ideal student? Use our buyer persona ebook to dig into the story behind your prospective students to create a well-rounded picture of them.
- [Schedule a Consultation](https://neongoldfish.com/lp/schedule-consultation/) - Fill out the form, and we'll contact you to set up a short 15-minute discovery call with the Neon Goldfish team. Let's chat about your website project today.
- [<strong>Book a Call</strong> With Our Team](https://neongoldfish.com/calendar-justin/) - Use the calendar to book a time to chat with Justin Johnson, from Neon Goldfish, about your project.
- [Don’t Get <strong>Caught With Your Website Down!</strong>](https://neongoldfish.com/lp/website-maintenance-programs/) - Website errors got you down? Neon Goldfish can fix your website fast and get you back online.
- [<strong>Let's Get Your Website Health to 100%</strong>](https://neongoldfish.com/lp/form-website-maintenance/) - Fill out the form and Neon Goldfish will contact you to review the type of maintenance you would like for your website.
- [Website Maintenance <strong>Essential Plan</strong>](https://neongoldfish.com/lp/website-maintenance-essential-plan/) - 4 Hours / Month $500 / Month For basic websites that need reliable monthly updates, routine fixes, and ongoing maintenance to stay secure and up to date. Buy Now Send A Proposal Book A Call
- [Website Maintenance <strong>Accelerated Plan</strong>](https://neongoldfish.com/lp/website-maintenance-accelerated-plan/) - 20 Hours / Month $2,500 / Month For growing websites needing content updates, design tweaks, and technical improvements to fuel marketing efforts. Buy Now Send A Proposal Book A Call
- [Website Maintenance <strong>Growth Plan</strong>](https://neongoldfish.com/lp/website-maintenance-growth-plan/) - 8 Hours / Month $1,000 / Month For growing websites needing content updates, design tweaks, and technical improvements to fuel marketing efforts. Buy Now Send A Proposal Book A Call
- [Thank You: Marketing Analysis](https://neongoldfish.com/lp/thank-you-marketing-analysis/) - CHANGE THE WAY YOUR CUSTOMERS ENGAGE WITH YOU! We can't wait to get started! We received your request and we'll be in contact within 24 hours.
- [How Much Does a <strong>Good Website</strong> Cost?](https://neongoldfish.com/lp/how-much-does-a-good-website-cost/) - Explore how much a quality website costs and why strategy, usability, and expertise matter more than just design.
- [<strong>Website Maintenance</strong> Services in Warren, MI](https://neongoldfish.com/website-maintenance-warren-michigan/) - Keep your website secure, fast & updated with expert maintenance in Warren, MI. U.S.-based support you can trust. Free website audit available.
- [Get Your  <strong>Website Fixed Fast</strong>](https://neongoldfish.com/website-repair/) - Neon Goldfish offers website repair services for businesses. We fix plugin issues, themes, and other website errors.
- [Request a Quote](https://neongoldfish.com/lp/request-a-quote/) - Fill out the form, and we'll schedule a call to go over your marketing needs, wants, and goals.
- [8 REASONS YOUR POST SECONDARY SCHOOL OR COLLEGE NEEDS A DIGITAL AGENCY](https://neongoldfish.com/lp/reasons-school-needs-digital-agency/) - Discover how a digital marketing agency can help schools reach more students, improve engagement, and turn website traffic into enrollments.
- [Making Your Landscaping Website a Lead Machine](https://neongoldfish.com/lp/landscape-lead-machine/) - Stop wasting website traffic. Learn how landscaping companies turn their sites into lead machines that generate real project inquiries.
- [Ebook: Landscape Buyer Persona Template](https://neongoldfish.com/lp/landscape-buyer-persona/) - Understand your ideal landscaping customer and build marketing strategies that attract, qualify, and convert the right homeowners.
- [E-book: Guide to Making Your Website a Lead Machine - Home Improvement](https://neongoldfish.com/lp/home-improvement-lead-machine/) - Built for home improvement contractors who want a website that works harder and consistently generates quality leads.
- [8 Things to Look For When <strong>Hiring a Web Designer</strong>](https://neongoldfish.com/lp/hiring-a-website-designer/) - Ready for a new website or a redesign? Download our eBook that has the questions you should be asking about before you sign on the line.
- [Ebook: Home Improvement Buyer Persona Template](https://neongoldfish.com/lp/home-improvement-buyer-persona/) - Learn who today’s home improvement buyers are, what they want, and how to market your services to turn interest into booked projects.
- [Ebook: General Buyer Persona Template](https://neongoldfish.com/lp/gen-buyer-persona/) - Fillout the form, and we will send you via email the Buyer Persona eBook for your review, along with the template to begin outlining your perfect buyers.
- [Let's Begin <strong>Your Marketing Audit and Plan</strong>](https://neongoldfish.com/lp/form-marketing-audit/) - Fill out the form and the NGF team will contact you to start your marketing audit.
- [Checkout: Basic Website Hosting Program](https://neongoldfish.com/lp/checkout-basic-hosting/) - Checkout now and get basic website hosting from Neon Goldfish.
- [Landscape Marketing Strategy to Grow Your Business](https://neongoldfish.com/landscape-marketing/) - Landscape marketing strategies that attract the right homeowners, generate consistent leads, and turn your website into a reliable growth engine.
- [Turn Your Landscape Marketing<br> into a <span>Lead Machine</span>](https://neongoldfish.com/landscape-marketing-lead-machine/) - Turn your landscaping website into a lead machine that attracts today’s homeowners, captures inquiries, and converts website traffic into booked jobs.
- [Your Customers Have Changed…  <br><span>So Should Your Home Improvement Marketing Strategy</span>](https://neongoldfish.com/home-improvement-marketing-strategy/) - Turn your home improvement website into a lead machine that captures modern buyers, converts traffic into calls, and makes your marketing work harder for you.
- [Turn Your Education Marketing<br> into an <span>Enrollment Machine</span>](https://neongoldfish.com/education-marketing-enrollment-machine/) - Turn your school website into an enrollment machine that attracts savvy students, answers key questions fast, and converts interest into applications.
- [Conversational <strong>Marketing</strong>](https://neongoldfish.com/conversational-marketing/) - Conversational marketing turns website visitors into leads through real-time chat, guided messaging, and personalized interactions that move prospects to action
- [Company History of Neon Goldfish](https://neongoldfish.com/company-history/) - Neon Goldfish all started with a rock band name and a dream. Then we got serious and started a website design and marketing agency.
- [Google Analytics Infographic](https://neongoldfish.com/lp/google-analytics-infographic/) - Google Analytics made simple: see top metrics like engagement, bounce rate, sessions, devices, and goals in our easy-to-read infographic.
- [E-book: Guide to Making Your Website a Lead Machine](https://neongoldfish.com/lp/gen-lead-machine/) - Turn your website into a lead machine. Get our free e-book and start converting existing traffic into real clients today.
- [Let's Begin <strong>Your Marketing Sprint</strong>](https://neongoldfish.com/lp/form-marketing-sprint/) - Fill out the form, and Neon Goldfish will contact you to review your goals. We'll then put together a plan to help.
- [Let's Get Your Website Fixed!](https://neongoldfish.com/lp/form-broken-website/) - Fill out the form, and a member of the Neon Godlfish team will contact you to chat about what might be wrong and how to gain access to your website to fix what's wrong.
- [8 Things to Consider When Hiring a Web Designer](https://neongoldfish.com/lp/8-things-to-consider-when-hiring-a-web-designer/) - Get our free e-book on hiring a web designer. Discover the right questions to ask, key skills to look for, and how to make the best choice.
- [Contact <span>Neon Goldfish</span>](https://neongoldfish.com/contact/) - Want to know more about how Neon Goldfish can help you with your website or marketing goals? Let's chat.
- [Join the Neon Goldfish Team](https://neongoldfish.com/careers/) - Neon Goldfish offers a competitive salary, paid time off, and pretty fun co-workers - except that one guy. Apply today.
- [Sitemap For Neongoldfish.com](https://neongoldfish.com/sitemap/) - A collection of our website pages in a easy to read list.
- [Marketing & Website Resources](https://neongoldfish.com/resources/) - Check out our library of resources for small businesses to help them improve their marketing and online presence, driving traffic and leads.
- [Website Maintenance FAQs](https://neongoldfish.com/website-maintenance-faqs/) - Learn how our website maintenance keeps your site secure, up-to-date, and fully supported, with clear answers to your most common questions.
- [Web Design FAQs](https://neongoldfish.com/web-design-faqs/) - This FAQ covers how our website design projects work, what’s included, and how we support you before, during, and after launch.
- [Your Quiz Results](https://neongoldfish.com/quiz-results/) - Your results show how much marketing support you likely need right now, based on your goals, resources, and current challenges.
- [Marketing Sprints FAQs](https://neongoldfish.com/marketing-sprints-faqs/) - This FAQ covers how marketing sprints are structured, what you can expect during a sprint, and how we deliver focused results without long-term commitments.
- [Website Traffic Calculator](https://neongoldfish.com/lp/website-traffic-calculator/) - Not sure how much website traffic you actually need? This calculator helps connect traffic, conversions, and revenue so you can plan smarter marketing.
- ["I just want my #@!$& website to do its job!"](https://neongoldfish.com/lp/toledo-marketing-agency/) - Need a marketing team you can count on? We help Toledo businesses manage part or all of their marketing, with clear priorities and responsive support.
- [Your Buyer Persona Download](https://neongoldfish.com/lp/thank-you-gen-buyer-persona/) - We've sent a copy of the buyer persona guide to your email. If you have any questions, reach out to the Neon Goldfish team, and we can help!
- [Reach Your Marketing Goals Without The Long-Term Contracts](https://neongoldfish.com/lp/reach-your-marketing-goals-without-the-long-term-contracts/) - Marketing sprints designed to solve real problems. No long-term contracts. Just focused work, clear priorities, and measurable progress.
- [Broken Website FAQs](https://neongoldfish.com/broken-website-faqs/) - Questions about your broken website? We answer them here. Get your website fixed fast from the team at Neon Goldfish.
- [Save Time and See <strong>Short-Term Results</strong> with <strong>Marketing Sprints</strong>](https://neongoldfish.com/marketing-sprints/) - Table of Contents 1. 7 Deadly Marketing Mistakes 2. 90-Day Marketing Sprint Programs When your marketing is working, life is awesome. Leads flow in from that perfect customer who places value over cost and realizes how you help solve the problem they face. The sales pipeline is filled to the brim at all stages. You
- [A <strong>Great Website Design</strong> is Now a Necessity](https://neongoldfish.com/website-design/) - Based in Toledo, Ohio, Neon Goldfish Offers SEO-driven professional website design services. Partner with us to create a stunning new website for your business.
- [Your Download is <strong>on the Way!</strong>](https://neongoldfish.com/lp/your-website-maintenance-checklist-download/) - Check your inbox for the email we just sent you.
- [We're Rolling Up Our Sleeves <strong>And Ready To Go To Work</strong>](https://neongoldfish.com/lp/thank-you-broken-website/) - Thank you for trusting Neon Goldfish with your website repair needs.
- [We are Rolling Up Our Sleeves <strong>And Ready To Go To Work</strong>](https://neongoldfish.com/lp/thank-you-broken-website-2/) - Thank you for submitting this information.
- [Thank You: Google Analytics Infographic](https://neongoldfish.com/lp/thank-you-google-analytics-infographic/) - Download Your Infographic Now. Thank you for your interest in 'Google Analytics Infographic'. Your content is ready to be downloaded.
- [Sales Process](https://neongoldfish.com/sales-process/) - The sales process is a series of defined steps that start with a lead and create a customer. The sales process is about as straightforward as it sounds. It’s a series of designed steps that begin with a lead and, hopefully, end with a close of a sale or signed contract. A skilled salesperson or
- [Broken Website? <strong>We Can Fix It - Fast!</strong>](https://neongoldfish.com/lp/website-repair-programs/) - When your website is not working right, you have big problems that need immediate attention. Yes! Let's Get My Website Fixed - NOW
- [<strong>Website Maintenance</strong> in Maumee, Ohio](https://neongoldfish.com/website-maintenance-maumee-ohio/) - Keep your Maumee business website secure, fast, and updated with expert maintenance services tailored to boost performance and grow your local presence
- [<strong>Website Maintenance</strong> In Sylvania, Ohio](https://neongoldfish.com/website-maintenance-sylvania-ohio/) - Proactive website maintenance for Sylvania businesses. Keep your site secure, fast, and up-to-date with support from Neon Goldfish.
- [<strong>Website Maintenance</strong> Services in Orlando, FL](https://neongoldfish.com/website-maintenance-orlando/) - Keep your Orlando business website fast, secure, and up-to-date with expert website maintenance services. Protect performance, boost SEO, and avoid downtime.
- [<strong>Website Maintenance</strong> Services in Lansing, Michigan](https://neongoldfish.com/website-maintenance-lansing-michigan/) - Get expert website maintenance in Lansing, MI. Keep your site secure, fast, and updated with support from a trusted U.S.-based team at Neon Goldfish.
- [<strong>Website Maintenance</strong> Services in Dayton, Ohio](https://neongoldfish.com/website-maintenance-dayton-ohio/) - Professional website maintenance services in Dayton, Ohio. Keep your site secure, fast, and up to date with expert support from Neon Goldfish.
- [<strong>Content Marketing</strong> Should Be <strong>the Heart</strong> of Your Marketing](https://neongoldfish.com/content-marketing/) - Table of Contents 1. What is Content Marketing? 2. Content Optimization 3. SEO Copywriting 4. Keywords 5. Landing Page / Squeeze Optimization and Copywriting 6. What is a Squeeze Page? “Content is King” might be one of the most overused marketing cliches and yet… So many businesses are still not placing enough emphasis on their
- [Growth-Driven<strong>Search Engine Marketing</strong> [SEM] Agency](https://neongoldfish.com/search-engine-marketing/) - Effective search engine marketing campaign management. We also offer consulting and auditing services. We run campaigns on Google, Facebook, Instagram, and more.
- [<strong>Comprehensive Website Maintenance</strong> Services for Miami, Florida Businesses](https://neongoldfish.com/website-maintenance-miami/) - Professional website maintenance services in Miami for a secure, fast, and up-to-date website. Protect against downtime and hacks with our expert support.
- [<strong>Website Maintenance</strong> in Chicago, Illinois](https://neongoldfish.com/website-maintenance-chicago/) - Professional website maintenance in Chicago to optimize speed, functionality, and reliability. Ensure your site runs flawlessly and keeps visitors engaged.
- [Thank You: 8 Things to Consider When Hiring a Web Designer](https://neongoldfish.com/lp/thank-you-hiring-a-website-designer/) - Download Your Ebook Now. Thank you for your interest in '8 Things to Consider When Hiring a Web Designer'. Your ebook has been emailed to you and is ready to be downloaded. Need Help With Your Next Project? We'd love to help. Complete the form below and a representative from Neon Goldfish will be in
- [Areas We Serve](https://neongoldfish.com/areas-we-serve/) - Website maintenance you can count on. U.S. team based in Ohio and Florida—fast, responsive, and proactive care for your business site.
- [Partnering with a <strong>Professional Website Maintenance</strong> Service in Grand Rapids](https://neongoldfish.com/website-maintenance-service-grand-rapids/) - Boost your website’s performance with Neon Goldfish. We offer expert maintenance, SEO, and design insights tailored to the Grand Rapids market.
- [Website Maintenance Programs <strong>Don’t Get Caught With Your Website Down</strong>](https://neongoldfish.com/website-maintenance/) - Neon Goldfish offers trusted website maintenance services in Toledo, Ohio. Keep your website site running smoothly with our expert team. Get a quote today!
- [Comprehensive <strong>Website Maintenance Services</strong> in Cincinnati, Ohio](https://neongoldfish.com/website-maintenance-services-cincinnati/) - Boost your website’s performance with Neon Goldfish. We offer expert maintenance, SEO, and design insights tailored to the Cincinnati market.
- [Leading <strong>Website Maintenance Services</strong> for Columbus, Ohio Businesses](https://neongoldfish.com/website-maintenance-services-columbus-ohio/) - Looking for website maintenance services in Columbus, Ohio? Neon Goldfish offers several website maintenance programs for busy Columbus, Ohio, busniess owners.
- [Reliable <strong>Website Maintenance</strong> Services for Detroit Businesses](https://neongoldfish.com/website-maintenance-services-detroit/) - Keep your website secure, fast, and up-to-date with experienced website maintenance services in Detroit, MI
- [Ann Arbor <strong>Web Maintenance Services</strong> You Can Rely On](https://neongoldfish.com/ann-arbor-web-maintenance-services/) - Keep your website secure, fast, and up-to-date with experienced website maintenance services in Ann Arbor, MI
- [Reliable <strong>Website Maintenance Services</strong> for Toledo, Ohio Businesses](https://neongoldfish.com/website-maintenance-services-toledo-ohio/) - Keep your website secure, fast, and up-to-date with experienced website maintenance services in Toledo, Ohio
- [Professional  <strong>Website Maintenance </strong>Services in Cleveland](https://neongoldfish.com/website-maintenance-services-cleveland/) - Keep your website secure, fast, and up-to-date with experienced website maintenance services in Cleveland, Ohio
- [Your Website Requires <strong>Ongoing Maintenance</strong>](https://neongoldfish.com/lp/website-maintenance-checklist/) - Keep your website healthy and high-performing with this free website maintenance checklist. Simple steps to prevent issues and avoid costly website breakdowns
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- [You're One Step Closer to Your New Website](https://neongoldfish.com/lp/thank-you-website-design-project/) - Thank you for submitting your website project information. Here are the next steps: The Neon Goldfish team will review the information you provided and a member of our team will connect with you to schedule a Connect Call to learn more about the goals of your new website and any specialized functionality. We will create
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- [Why Choose Neon Goldfish?](https://neongoldfish.com/why-choose-neon-goldfish/) - Offering website repairs, design, & short-term marketing sprint assistance for small businesses. Neon Goldfish can help fix the broken pieces of your marketing.
- [Done-With-You <strong>Marketing Coaching</strong>](https://neongoldfish.com/marketing-coaching/) - With Neon Goldfish's marketing coaching program, we teach you how to set marketing goals and hold you accountable as you grow and learn.
- [Thank you for your interest in Neon Goldfish](https://neongoldfish.com/th-contactus/) - Thank you for contacting us and we will be reaching out to your shortly to discuss your issue.
- [Making Your School Website An Enrollment Machine](https://neongoldfish.com/lp/school-enrollment-machine/) - ARE STUDENTS VANISHING FROM YOUR SCHOOL WEBSITE? Are you driving lots of potential students to your website only to see them bounce right off your pages? Nothing is more frustrating than wasting time and money generating website traffic that does not convert into new students. WE CAN HELP.
- [Manufacturing Lead Machine](https://neongoldfish.com/manufacturing-lead-machine/) - In order to stay one step ahead of the competition, manufacturers must utilize modern technology when it comes to acquiring new leads.
- [Manufacturing Marketing](https://neongoldfish.com/manufacturing-marketing/) - Unlike traditional consumer marketing, manufacturing marketing focuses on marketing to other businesses.
- [Your Home Improvement Buyer Persona Download](https://neongoldfish.com/lp/thank-you-home-improvement-buyer-persona/) - UNDERSTAND YOUR CUSTOMERS Your copy of How To Create Buyer Personas For Your Home Improvement Company is on the way!
- [Education Marketing Strategies<br> to <span>Get More Students</span>](https://neongoldfish.com/education-marketing/) - Download our FREE eBook, "A Guide to Making Your School Website an Enrollment Machine." Stop wasting valuable website traffic, and start making your website work for your school. Download Guide
- [Your School Buyer Persona Download](https://neongoldfish.com/lp/thank-you-school-buyer-persona/) - THE GOOD KIND OF HOMEWORK! Your copy of How To Create Buyer Personas For Your School is on the way!
- [Your Landscape Buyer Persona Download](https://neongoldfish.com/lp/thank-you-landscape-buyer-persona/) - UNDERSTAND YOUR CUSTOMERS Your copy of How To Create Buyer Personas For Your Landscape Company is on the way!
- [Your Home Improvement Lead Machine Download](https://neongoldfish.com/lp/thank-you-home-improvement-lead-machine/) - UNDERSTAND YOUR CUSTOMERS Your copy of Making Your Home Improvement Website A Lead Machine is on the way!
- [Your Lead Machine Download - Landscape](https://neongoldfish.com/lp/thank-you-landscape-lead-machine/) - ARE YOU READY TO CHANGE THE WAY YOUR CUSTOMERS ENGAGE WITH YOUR WEBSITE? Your copy of A Guide to Making Your Landscape Company Website A Lead Machine is on the way!
- [Your Enrollment Machine Download](https://neongoldfish.com/lp/thank-you-school-enrollment-machine/) - ARE YOU READY TO CHANGE THE WAY STUDENTS ENGAGE WITH YOUR WEBSITE? Your copy of A Guide to Making Your School Website an Enrollment Machine is on the way!
- [Thank You For Your Consultation Request](https://neongoldfish.com/lp/thank-you-for-your-consultation-request/) - We have received your inquiry. A member of the Neon Goldfish team will be in contact with you shortly. If you have questions in the meantime, feel free to contact us at 888-315-9993.
- [Your Lead Machine Download](https://neongoldfish.com/lp/thank-you-gen-lead-machine/) - ARE YOU READY TO CHANGE THE WAY YOUR CUSTOMERS ENGAGE WITH YOUR WEBSITE? Your copy of A Guide to Making Your Website A Lead Machine is on the way!
- [Website Performance Quiz](https://neongoldfish.com/website-performance-quiz/) - Are you Doing the Right Things? Understanding how your website affects your business revenue is key to unlocking your business’ potential and uncovering your current marketing strengths and weakness. Every website has unique lead and customer potential. With our Website Performance Quiz, you are able to answer a few short questions and find out exactly
- [Website ADA Compliance](https://neongoldfish.com/americans-with-disabilities-act-ada-compliance/) - This website has been developed in compliance with Title III of the Americans with Disabilities Act (ADA) that requires that businesses and nonprofit services providers make accessibility accommodations to enable the disabled public to access the same services as clients who are not disabled. There are various types of physical disabilities that impact user interaction
- [Program Terms & Conditions](https://neongoldfish.com/program-tc/) - PROGRAM TERMS AND CONDITIONS THIS DOCUMENT SERVES AS THE TERMS AND CONDITIONS (“Agreement”) APPLICABLE TO THE PURCHASE AND SALE OF SERVICES BETWEEN YOU (“Customer”, “you” or “your”) AND NEON GOLDFISH LLC (“Neon Goldfish”, “us” “we” or “our”). YOU AGREE TO PAY FOR THE MONTHLY FEES FOR THE SERVICES PURCHASED FOR 12 MONTHS FROM THE DATE
- [Sample Page](https://neongoldfish.com/sample-page/) - The attention span of a bright, yet not-so-focused goldfish is a mere nine seconds. Not much time, right? Well, that is still longer than you have to catch the eye of a multitasking, multi-screen using, potential customer. A recent study shows the attention span of the human brain has dwindled to just eight seconds. That
- [Privacy Policy](https://neongoldfish.com/privacy-policy/) - At Neon Goldfish, we are committed to maintaining the trust and confidence of visitors to our website and the customers we conduct business with. In particular, we want you to know that Neon Goldfish is not in the business of selling, renting, or trading email list nor any other personal data with other companies and

## Case Studies

- [Twin Oaks Landscape](https://neongoldfish.com/case/twin-oaks-landscape/) - Twin Oaks Landscape was looking to drive more traffic to their website and convert that traffic into leads for their landscape business.
- [Snyder’s Landscapes](https://neongoldfish.com/case/snyders-landscapes/) - Snyder's Landscape needed a website to represent the growth of their company and expansion from pools and landscape maintenance into lighting & landscape design
- [Maumee Tackle Fishing Outfitters](https://neongoldfish.com/case/maumee-tackle-fishing-outfitters/) - Maumee Tackle had a website - but needed a great website. One that made it easy for him to update the river conditions and find new ways to find customers.
- [HJT Dental Design Consultants](https://neongoldfish.com/case/hjt-dental-design-consultants/) - HJT needed a way to drive more traffic to their website. They turned to Neon Godlfish for marketing solutions to help them generate more leads.
- [Daryl Jervis Dance Studio](https://neongoldfish.com/case/daryl-jervis-dance-studio/) - DJ Dance needed help with their website and turned to Neon Godlfish to find a solution for easily updating their class schedules and accepting payment.
- [Athena Career Academy](https://neongoldfish.com/case/athena-career-academy/) - Check out the case study for Athena Career Academy. Neon Goldfish offered marketing solutions that helped them increase their traffic by almost 300%.

## Podcasts

- [E48: Cut Through Red Tape to Land Contracts with Ed Bennett](https://neongoldfish.com/podcast/ed-bennett/) - Landing big contracts with hospitals or large corporations is not easy. Who should I talk to? How do I increase my chances of winning a contract? Should I invest 10 hours preparing and responding to the RFP that came to my inbox? These are all questions that I've had and I'm certain you might have
- [E54: Building an Opt-In Audience with Joe Pulizzi](https://neongoldfish.com/podcast/joe-pulizzi/) - What if we could tap into our best customers' minds and figure out exactly what they wanted and what they would spend their hard-earned money on. This would be fantastic! Rather than building a product or service we think they want and hope that it connects with them, we would know what they wanted before
- [E53: Stand out with the Father of Modern Marketing Dr. Phil Kotler](https://neongoldfish.com/podcast/phil-kotler/) - If you ever took a marketing course in college, there is a chance you used a textbook authored by Dr. Phil Kotler. Dr. Phil Kotler is the S.C. Johnson @ Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. He has studies marketing for over 55 years, authored 57 marketing
- [E52: How To Lockdown Your Company's info with David Harlow](https://neongoldfish.com/podcast/david-harlow/) - Doing business with customers means we handle sensitive customer data. We see news headlines of major companies with (perceived) security measures in place having customer data breaches at an increasing rate. This is due to the growing complexities of the business to consumer exchanges and malicious intent of more and more people. So what do
- [E51: Get More Website Traffic (Google Not Required) with Linda Dessau](https://neongoldfish.com/podcast/linda-dessau/) - I'm not going to blow your mind by stating that blogging is an important component of any content strategy. We all know that. To be fair though, if this is something we all KNOW... why aren't we all doing it? Additionally, those of us that are doing it might be doing it wrong. This sounds
- [E49: Build your Audience using Reviews with Doren Aldana](https://neongoldfish.com/podcast/doren-aldana/) - Consumers trust online reviews. We love to read the good and the bad others have written about their experience or a product. As a business owner, there are a couple challenges when it comes to reviews. How do you get your happy customers to write more reviews? How can you handle negative reviews? What can
- [Episode 19: Creating Your Value Proposition](https://neongoldfish.com/podcast/episode-19-creating-your-value-proposition/) - Why should someone choose to do business with you? What's the reason they choose you over the competition? There are lots of different options available to them. Some are inferior, some are superior, some are very comparable. Since you don't get the chance to have a one-on-one conversation with every site visitor, you need to
- [E50: Using Marketing to Attract Top Talent with Dell's Jennifer Newbill](https://neongoldfish.com/podcast/jennifer-newbill/) - Attracting and retaining top talent seems to be a hot topic at the moment. Anyone that has ever hired an employee knows that it's not the easiest task. How do you find the right person? What can you do to attract top talent to work at your company? Once you find that rockstar, how do
- [E47: Leveraging Profanity to F*cking Connect with Brian Buirge](https://neongoldfish.com/podcast/brian-buirge/) - Sometimes you have to go to extremes to break through the noise and connect with people... the shock n' awe approach. For Brian and Jason of Good Fucking Design Advice, that was use of the F-word. Seems like a risky move but it works for them. Brian Buirge and Jason Bacher operate the unorthodox design
- [E46: Enter the Global Marketplace on Amazon with Stephen Somers](https://neongoldfish.com/podcast/stephen-somers/) - Amazon is a juggernaut in the retail world and anyone can sell pretty much anything in their Marketplace. The trick is learning how to make money doing it. Can Amazon provide the global platform your business is looking for? Stephen Somers and his business partner Robert Rickey, of Marketplace Superheroes streamlined the process of selling
- [E45: The Book You Haven't (Yet) Written With Trevor Crane](https://neongoldfish.com/podcast/trevor-crane/) - We are all in search for that one thing we can do to take our marketing to the next level. What is that missing component that can be the game changer we are searching for? Trevor Crane has the answer. In this episode of the Neon Noise podcast, 10 time best selling author Trevor Crane
- [E44: All Great People Have Coaches with Stan Way](https://neongoldfish.com/podcast/stan-way/) - We all need guidance no matter how good we are. All the Greats had Great Coaches... think Michael Jordan and Phil Jackson. While it might be easy to correct a noticeable performance issue, sometimes the mindset issues are more challenging to see. This is where a skilled coach can make the best one of the
- [Create Opportunity and Be Known in Your Industry with Mark Schaefer](https://neongoldfish.com/podcast/mark-schaefer/) - One of my favorite quotes of all time is "The harder I work, the luckier I get." This is something I read a long time ago and it stuck with me. I've had the privilege of seeing it come true on several occasions and it just makes sense. My hard work was recognized by others
- [E42: Navigating Legal Pitfalls with attorney Michael Prywes](https://neongoldfish.com/podcast/michael-prywes/) - Business owners and entrepreneurs are natural DIYers. As we get a new venture going or try to continue growth of a venture that is beginning to gain traction, we search for ways to save money and turn to the internet for advice in lieu of spending money hiring a professional for expert advice. This holds
- [E41: Podcast Advertising the Right Way with Glenn Rubenstein](https://neongoldfish.com/podcast/glenn-rubenstein/) - Podcasts are the new kid on the block gaining in popularity to both listeners and advertisers trying to market to these listeners. Does podcast advertising work? How is this different than radio? Who do I contact to get a rate card? We had lots of questions too so we contacted one of the best in
- [E40: Exploring Sonic Branding with David Meerman Scott](https://neongoldfish.com/podcast/david-meerman-scott/) - What is the sound you hear when Microsoft Windows shuts down? How about when SportsCenter comes on ESPN? There are endless examples of recognizable audio that we instantly associate with particular companies or event actions we perform each day. I had no idea how much Sonic Branding I was exposed to each and every day
- [E39: Growing Your Business Using Webinars with Corinna Essa](https://neongoldfish.com/podcast/corinna-essa/) - Have you ever attended a webinar?... Sure you have. Did you know you were going to be pitched something at the end of that webinar... Sure you did. Will you attend another webinar... I'm sure you will. Using webinars as a marketing tool is incredibly effective. Most of us know that but few know how
- [E38: Making Your Company Irresistible to Customers with Gregory Diehl](https://neongoldfish.com/podcast/gregory-diehl/) - What is your brand identity? What impression do you portray to potential customers? Do you make a good first impression? Are you remembered or do you fade into the noise? These are all questions we want to give positive answers to. We want to believe that we are the best in our trade - that
- [E37: A No Bullsh*t Approach to Social Media with Jason Falls](https://neongoldfish.com/podcast/jason-falls/) - Social Media is now a big part of the marketing mix. If you are still trying to figure out how to leverage this new and constantly changing medium, you're not alone. Many entrepreneurs are searching for how they can use social media platforms and take advantage of the mountains of data they have on each
- [E36: Small Shifts That Have a BIG Impact with Tim Furlong](https://neongoldfish.com/podcast/tim-furlong/) - We want to have impact in with everything we do. As entrepreneurs, we want to leverage our time and get the best results from the effort we put into each action we perform. At times, we find ourselves scratching our heads wondering what we can do to better connect with people or project ourselves to
- [F*ck Your Excuses: From Prison to 7 Figures w/ Ryan Stewman](https://neongoldfish.com/podcast/ryan-stewman/) - Warning: This episode does contain vulgar language. Excuses are not welcome to Ryan Stewman. They aren't an option. Ryan's story is an unbelievable tale riddled with adversity. At a very early age, he began to understand the world of sales and quickly found success. These skills were used in a variety of ways over the
- [E34: The Power of Simply Answering Questions with Marcus Sheridan](https://neongoldfish.com/podcast/marcus-sheridan/) - In the Fall of 2008, Marcus Sheridan was fighting to keep his swimming pool company alive. To save his company, knew he needed to get more traffic and leads to his website. He began blogging about all the most common questions he heard from customers. This lead to his company having the most trafficked swimming
- [E33: Get Your Website to Peak Performance with Wayne Mullins](https://neongoldfish.com/podcast/wayne-mullins/) - "If you build it, they will not come..." is a quote from Wayne Mullins eluding to the idea that simply building a website will lead to a flood of online leads and more traffic than one business could handle. There is so much that you need to focus on when building a website and even
- [E32: Exploring the use of AI, Robots, and IoT with Magnus Unemyr](https://neongoldfish.com/podcast/magnus-unemyr/) - As advancements in technology continue to accelerate faster than ever, the question of when technology turns on us and the robots take over seems more likely than when Skynet was first presented to us in 1984. In the meantime, we had Magnus Unemyr on the Neon Noise podcast to share with us how marketers are
- [E31: Marketing Systems & Split Testing New Hires with David Bradley](https://neongoldfish.com/podcast/david-bradley/) - David Bradley is a digital marketing strategy expert, best-selling author, consultant and coach. David has worked with venture-funded startups and 9-figure corporations to help them develop and execute digital strategies. He is the author of Getting Digital Marketing Right, a simplified process for business growth, goal attainment, and powerful marketing. In this episode, we talk
- [E30: Tips for Managing Your Own Website with Greta Rose Zagarino](https://neongoldfish.com/podcast/greta-rose-zagarino/) - There are over 1 Billion websites on the internet right now. That equates to a lot of other companies vying for the same consumer attention you are. Your first step is making sure your website is top-notch and up-to-date. This does not have to be a daunting task and our guest for this episode wrote
- [E29: Overcoming Leadership Challenges with Candela Iglesias](https://neongoldfish.com/podcast/candela-iglesias/) - Being a leader can be challenging. You want to be Mel Gibson in Bravehart but you fear you might come off like Bill Lumbergh from Office Space. This can be especially challenging if you have just found yourself in a leadership position for the very first time. In this Episode of the Neon Noise
- [E28: Getting Accountability Right with John Miller](https://neongoldfish.com/podcast/john-miller/) - Author and public speaker, John G. Miller, visits Neon Noise to talk about the myths of accountability and how to properly approach being accountable. In this episode, we cover the following: What does QBQ stand for? The 2 myths of accountability The problems that QBQ solves Looking at accountability as a parent Why Dave Ramsey
- [E27: Understanding Twitter as a Marketing Tool with Mike Kawula](https://neongoldfish.com/podcast/mike-kawula/) - Does Twitter have you scratching your head in confusion? It did for us as well until we ran into Mike Kawula from SocialQuant. Mike Kawula is the author of Twitter Marketing That Sells: How to Turn Your Twitter Followers into Marketing Dollars and the CEO of Social Quant, an online tool for helping you grow
- [E26: Write an Amazon #1 Bestseller in 30 Days with Gundi Gabrielle](https://neongoldfish.com/podcast/e26-write-an-amazon-1-bestseller-in-30-days-with-gundi-gabrielle/) - Simply writing a book can give you immediate authority. Imagine what becoming an Amazon Bestselling author could do for your credibility! If this sounds intriguing and the idea of writing a book scares the you know what out of you, then you have to listen to this conversation with seven time #1 Amazon Bestselling author
- [E25: 8 Simple Ways to Improve Your Website Bounce Rate](https://neongoldfish.com/podcast/e25-8-simple-ways-to-improve-your-website-bounce-rate/) - Your website's bounce rate is one of the most important metrics to understanding how well your website content is connecting to your site visitors. A high bounce rate means most coming to your website are leaving without visiting a second (or more) page. Obviously, we want to correct this. In this episode of the Neon
- [E25: 8 Tips For Improving Your Bounce Rate](https://neongoldfish.com/podcast/e25-8-tips-for-improving-bounce-rate/)
- [E24: A 10 Step Blueprint for Writing an Awesome Blog Post](https://neongoldfish.com/podcast/e24-10-step-process-for-writing-blog-posts/) - Blogging is an important part of any marketing strategy. Key benefits of creating and publishing awesome blog posts include positioning you as an expert in your industry, increasing your exposure on the search engines to attract more traffic, and keeping you on top of your game. The act of writing the blog post can sometimes
- [E23: Mastering Productivity, Discipline, and Focus with John Lee Dumas](https://neongoldfish.com/podcast/john-lee-dumas/) - We entrepreneurs are on the continuous hunt to get better… to be more productive, to have more discipline, to obtain laser focus. In this episode, we host the master of all these and more. John Lee Dumas (also referred to as JLD) is the host of EOFire, an award-winning Podcast where he interviews today’s most
- [E22: How Big of an Audience Do I Need to Grow?](https://neongoldfish.com/podcast/022-how-big-of-an-audience-do-i-need-to-grow/) - There is a lot of power in building an audience. A collective group of people that want to follow you. They want to engage with you and your brand. They want to hear from you again in the future. They value what you say. Building an audience has become one of the most powerful things
- [E21: Why your Landing Pages Suck](https://neongoldfish.com/podcast/e21-why-your-landing-pages-suck/) - Looking for ways to increase the conversion rate of your marketing campaign? Maybe your landing page is the problem. Make sure the traffic that you are working so hard for is being driven to a landing page that will help you convert rather than resulting in a quick exit. In this episode of the Neon
- [E20: 8 Ways to Make Your Website Better](https://neongoldfish.com/podcast/e20-8-ways-to-make-your-website-better/) - When you go on a first date, you usually take a shower, brush your teeth, maybe wear a new outfit, and try to make your best first impression. You should give your website the same treatment. The first visit to your website is often times a make or break situation. You attract a new visitor
- [Episode 18: 8 Lead Magnets You Can Use On Your Website](https://neongoldfish.com/podcast/episode-18-website-offers-that-generate-leads/) - Driving traffic to your website is important. You need an audience to listen to your story. The real challenge comes with trying to get these visitors to turn into customers after they hear your initial story. The majority of your website visitors are not ready to buy at that very moment. So how do you
- [Episode 17: 9 Ways to Grow Your Email List](https://neongoldfish.com/podcast/episode-17-9-ways-to-grow-your-email-list/) - Building an email list is such an important component of your overall marketing strategy. Gaining permission to continue to connect with someone opens so many more opportunities to build credibility and be present when they are ready to purchase. One common hurdle in this process it growing that email list. How do we get people
- [Episode 16: Using Cold Outreach Emails](https://neongoldfish.com/podcast/episode-16-using-cold-outreach-emails/) - Cold Outreach Emails is an email sent to someone that you have no relationship with. This is someone that you’ve identified as a target prospect and you are trying to connect with them to… build rapport, get them to visit a landing page on your website, or schedule a meeting. It’s the digital version of picking up the
- [Episode 15: 7 Mobile Apps We Cannot Live Without](https://neongoldfish.com/podcast/episode-15-7-mobile-apps-we-cannot-live-without/) - The biggest impact the smartphone has made is no doubt connecting everyone to the internet no matter where (for the most part) they are located. The second biggest impact would have to be mobile apps. e also have mini-computers that fit in the palm of our hands that we can run We mini-computers that fit
- [Episode 14: Answers to 10 Common Marketing Questions](https://neongoldfish.com/podcast/episode-14-answers-to-10-common-marketing-questions/) - In Episode 14 of the Neon Noise, Justin and Ken answer 10 common questions they get asked over and over again. Some of these questions include: How often should I blog? Should I use Facebook to market my business? What is the best paid search strategy to implement with a limited budget? These are likely
- [Episode 13: Digging into Marketing Budgets](https://neongoldfish.com/podcast/episode-13-digging-into-marketing-budgets/) - "Marketing Budgets" is an interesting topic to talk about with SMBs. Some have one, most don't. Those that do have one aren't sure they are getting the most out of it. In Episode 13 of the Neon Noise Podcast, we dig into the topic of Marketing Budgets and share some insights that will get everyone
- [Episode 12: A Live Analysis of a Random Website](https://neongoldfish.com/podcast/episode-12-live-analysis-of-random-website/) - In this episode of the Neon Noise Podcast, Justin and I do something a little different. We conduct a live review of a website we find on Google. Why? It’s simple. We wanted to provide a real live sample of what we would go through with someone who contacted us asking for a Free Marketing Analysis.
- [Episode 11: Video Marketing and Production with Doug Dibert](https://neongoldfish.com/podcast/episdoe-11-video-marketing-and-production-with-doug-dibert/) - Doug Dibert joins us to cover the basics of video production and video marketing. We discuss the future of video marketing, tips for the 'Do-it-Yourselfers', the video production process, and what to look for when hiring a video production company. In this episode, we cover: The future of video in marketing Tips for the do it
- [Episode 10: 13 Ways to Drive Traffic to Your Website](https://neongoldfish.com/podcast/episode-10-13-ways-to-drive-traffic-to-your-website/) - Website Traffic is the fuel that makes the car go. The relevant traffic we can create the more leads we can generate leading to more new business. What can you do to generate more website traffic? This episode covers 13 practical and achievable ways you can attract more relevant traffic to your website.
- [Episode 9: The Inbound Sales Process with Rachael Plummer](https://neongoldfish.com/podcast/the-inbound-sales-process-with-rachael-plummer/) - Rachael Plummer from HubSpot joins us to explore the inbound sales process. We dig into the biggest sales challenges that businesses face today, what happened to the traditional sales process, what inbound sales is, the four stages of the inbound sales methodology, and some actionable items you can do today to help you re-align your
- [Episode 8: The Math Behind Your Website Traffic](https://neongoldfish.com/podcast/the-math-behind-your-website-traffic/) - Ken and Justin discuss website analytics and important conversion benchmarks. They touch on the different source website visitors originate along with general averages of the visitors that should turn into leads and the number of those leads that should turn into customers. They also touch on a few tools to help you better understand what
- [Episode 7: Creating Remarkable Content](https://neongoldfish.com/podcast/creating-remarkable-content/) - Content is the building blocks of the internet, there's is a staggering amount of content available and being created and published on the internet every day. Just creating content alone is the bare minimum needed for business' to be part of the 'game'. To win this game you must create remarkable content. In this episode, we cover
- [Episode 6: Using Email Sequences in Your Marketing Machine](https://neongoldfish.com/podcast/using-email-sequences/) - I have little doubt that if I presented you with a magical pill that would duplicate YOU so you could get more done, you’d be interested in that. Right? Well, I have the next best thing. I’m talking about taking those same tasks you perform over and over again and systemizing them. I’m talking about
- [Episode 5: Why You Need to Use a CRM](https://neongoldfish.com/podcast/why-you-need-to-use-a-crm/) - In this episode of the Neon Noise podcast, Justin and I explore customer relationship management software, more commonly known as a CRM. We hope our conversation gives you a solid understanding of CRMs, the reason you should use one, features to consider when looking for a good CRM, and some actionable steps you can take
- [Episode 4: Buyer Personas: The PEDs of the Marketing World](https://neongoldfish.com/podcast/buyer-personas-the-ped-of-marketing/) - Marketing can be tricky, and simply getting any response should not be considered a win. Your goal should be getting a response from the most ideal customer that you can think of. Furthermore, having them feel educated and more sales ready when they initially contact you is even better. In this episode of the Neon
- [Episode 3: Inbound Marketing vs Outbound Marketing](https://neongoldfish.com/podcast/inbound-marketing-vs-outbound-marketing/) - In this episode of the Neon Noise podcast, Justin and I discuss the differences between inbound marketing and outbound marketing or more commonly known as traditional marketing. Inbound marketing is a newer term that's gained tremendous popularity in the marketing world over the past several years and we don't see a slow-down in sight. Understanding
- [Episode 2: Website Traffic Evaporation](https://neongoldfish.com/podcast/traffic-evaporation/) - In this episode of the Neon Noise podcast, we explore something called, 'Website Traffic Evaporation.' Website traffic evaporation is tangible website traffic that leaves your website without a trace, likely forever. No phone call, no form submission, no demo request, nothing. Its likely cause is the lack of direction for the website visitor, oftentimes coupled
- [Episode 1: Finding the Right Web Development Company](https://neongoldfish.com/podcast/finding-the-right-web-development-company/) - In this episode of the NeonNoise podcast, Justin and I explore specific questions you should ask when hiring a website designer. This is often challenging for a lot of business owners because they just don’t know the right questions to ask or what to look for to help them weed out the bad from the

## Frequently Asked Questions

- [What policies am I required to follow when creating content for my website?](https://neongoldfish.com/faqs/what-policies-am-i-required-to-follow-when-creating-content-for-my-website/) - Data Privacy and Collection Requirements Privacy laws such as GDPR, CCPA, LGPD, PCI DSS, and POPIA outline requirements for data collection and privacy protections on the internet. Cookie Requirements GDPR laws require you to inform users of all cookies that are required and optional, as well as give them the option to opt in or
- [Why do I need digital marketing for my business?](https://neongoldfish.com/faqs/why-do-i-need-digital-marketing-for-my-business/) - Brand Growth and Awareness Digital marketing is a great way to level the playing field when you compare your marketing to bigger brands. The Internet is a colossal source of potential customers, and by marketing your brand digitally, you have a much greater reach for customers. Targets Online Customers As of the beginning of 2023,
- [What types of Marketing Sprints do you offer?](https://neongoldfish.com/faqs/what-types-of-sprints-do-you-offer/) - We offer sprints custom-tailored to your needs. A marketing sprint with Neon Goldfish is 90 days and can be as simple as a set of emails or social media posts with scheduled sending times. We can also create advanced sprints with landing pages and blog creation. We want to look at your needs and create
- [What size company is a marketing sprint good for?](https://neongoldfish.com/faqs/what-size-company-is-a-marketing-sprint-good-for/) - The great part about Marketing sprints is that any size of business can see results. A strong series of marketing sprints, each focusing on weak points of your site, will help drive traffic to your site and will help you identify your demographic so that it can be catered to as a way of improving
- [What Is SEM?](https://neongoldfish.com/faqs/what-is-sem/) - Search engine marketing (SEM) is a form of digital marketing made to increase the visibility of websites in search engine result pages. With an increasing number of consumers using the Internet for shopping and research, search engine optimization (SEO) has become more important than ever. For any form of search engine marketing to be successful,
- [What is digital marketing?](https://neongoldfish.com/faqs/what-is-digital-marketing/) - Digital marketing or online marketing promotes brands to generate leads with potential customers through internet ads, newsletters, emails, and social media. In essence, using a marketing campaign based on digital lead generation to reach a potential customer base is digital marketing. Inbound Vs. Digital Marketing These two can often be confused because digital marketing uses
- [What is a “Marketing Sprint?”](https://neongoldfish.com/faqs/what-is-a-marketing-sprint/) - A marketing sprint is a strategy that involves accomplishing a large number of marketing activities in a short amount of time. This can be a way to experiment with different marketing strategies and achieve goals in a short amount of time. In essence, marketing sprints are a marketing strategy to attempt to reach ambitious goals
- [What are the advantages of a digital marketing sprint vs regular marketing?](https://neongoldfish.com/faqs/what-are-the-advantages-of-a-digital-marketing-sprint-vs-regular-marketing/) - Time and Cost Marketing costs money, so it makes sense that people want the most value for their dollar possible. Marketing sprints are short-term campaigns. This lowers the cost of channels that charge a rate based on time, while pay-per-click systems may increase in price. Traditional marketing may see the same number of clicks over
- [What are Digital Marketing goals and objectives?](https://neongoldfish.com/faqs/what-are-digital-marketing-goals-and-objectives/) - As with any marketing system, your main goal is lead generation and customer retention. Using marketing to increase brand recognition and drive sales will be the backbone of your digital marketing campaign Identifying Goals Most digital marketing goals are in place to create new customers and better leads. You should analyze your current marketing methods,
- [Is a Marketing Sprint the same as Agile Marketing?](https://neongoldfish.com/faqs/is-a-marketing-sprint-the-same-as-agile-marketing/) - Agile Marketing Agile marketing is an aggressive and fast-paced marketing strategy that consists of smaller marketing sprints, which focus all resources on a specific goal. Agile marketing is your overall campaign made up of multiple sprints. Marketing Sprints Marketing sprints are the basis of an agile marketing campaign. Your campaign will consist of a series
- [How many sprints do I need?](https://neongoldfish.com/faqs/how-many-sprints-do-i-need/) - The number of sprints you need depends on your end goal. If you want to experiment with a new marketing method, you may need only one or two. If you are looking for a more aggressive campaign for your general marketing to boost weaknesses in your current strategy, it may be four or five. Gauge
- [How long does it take to see results?](https://neongoldfish.com/faqs/how-long-does-it-take-to-see-results/) - Marketing sprints, as the name would suggest, are sprints to the goal as fast as possible. With that idea in mind, marketing sprints can begin to show results in a matter of weeks. Sprint marketing techniques require you to reinvent the conventional tactics of reposting the same thing with an updated design year after year.
- [Can Neon Goldfish create content for us?](https://neongoldfish.com/faqs/can-you-create-content-for-us/) - Yes, Neon Goldfish can help create content for your Marketing Sprint through emails, social media posts, blog content, and landing pages. During your marketing sprints, we can help create content relevant to your brand. We can create social media posts and emails scheduled to be sent at set times automatically to help alleviate some of
- [What should I do if my site breaks?](https://neongoldfish.com/faqs/what-should-i-do-if-my-site-breaks/) - Check if Your Domain Has Expired Every website has a domain, also referred to as the “address” of a website. This is how a web browser finds your website, but the rights to a domain usually cost money. You must keep up with these payments for your website to keep using the domain. This is
- [What preventative measures can I take to avoid a broken website?](https://neongoldfish.com/faqs/what-preventative-measures-can-i-take-to-avoid-a-broken-website/) - Updates Outdated code and plugins can cause issues with security and performance. This often leads to broken websites by allowing weak points for viruses and other malicious programs. Check for Errors Often, programming errors can cause your links to stop working. This is why it is important to check links frequently to ensure they can
- [What are the steps to fixing a broken website?](https://neongoldfish.com/faqs/what-are-the-steps-to-fixing-a-broken-website/) - 1. Check for Any Safety Issues Get a preliminary analysis of the risks from the breach. If there is a risk of a data breach, take measures to mitigate that first, as stolen sensitive data is a huge liability. 2. Limit the Damage If your site crashes and stays down with no information available, it
- [How often should you check for site errors?](https://neongoldfish.com/faqs/how-often-should-you-check-for-site-errors/) - Ideally, Daily The best and most airtight method of fixing and preventing errors is to do daily checks on your network. Unfortunately, that is impractical and nearly impossible in reality. This is an irrational level of frequency that would consume resources like no other. Realistically, Every 30-60 Days Checking frequently will help keep issues low;
- [How do I speed up my website?](https://neongoldfish.com/faqs/how-do-i-speed-up-my-website/) - Optimize Images Images and videos are large files that take time to load on your website. This can cause increased loading times, or the page may not render correctly when media does not load right away. The easiest way to optimize media on your website is to lower the resolution or size of the images.
- [How do I recover a crashed website?](https://neongoldfish.com/faqs/how-do-i-recover-a-crashed-website/) - Your website may be crashing, but you're not alone. Even internet giants like Amazon, X (formerly known as Twitter), and Facebook have seen their websites crash. There are steps to take in the event of a crash to ensure a quick and full recovery. Determine the Cause Finding what caused the crash is the only
- [Can updates to my site cause my website to break?](https://neongoldfish.com/faqs/can-updates-to-my-site-cause-my-website-to-break/) - Overview The likelihood of updates causing issues for your website is minimal, but precautions still need to be taken when making any change to the code. Issues can arise when working with a CMS (content management system) like WordPress and associated plugins. Though unlikely, there is also a risk when the internet makes changes. The
- [Can a broken website be a security risk?](https://neongoldfish.com/faqs/can-a-broken-website-be-a-security-risk/) - Phishing Attacks Enabled by Broken Links A phishing attack is a type of online scam in which an individual tries to trick the victim into revealing sensitive information by pretending to be a legitimate organization. This can be done by finding broken links and redirecting them to a fake site that looks legitimate but is
- [What steps are there in the website design process?](https://neongoldfish.com/faqs/what-steps-are-there-in-the-website-design-process/) - The website design process is often iterative, and the specific steps may vary based on the project's size, scope, and the needs of the client or organization. Effective communication and collaboration among designers, developers, content creators, and clients are crucial to creating a successful website. 1. Project Definition The first step in creating a website
- [What kind of unique features can I add to my website?](https://neongoldfish.com/faqs/what-kind-of-unique-features-can-i-add-to-my-website/) - Many features can be added to your website to make it stand out above the rest. A “Hero” banner image at the top of your page featuring important information is a good way to grab the attention of your visitors. If your website is intended to generate business leads, you may wish to consider a
- [What is SEO and how does it work?](https://neongoldfish.com/faqs/what-is-seo-and-how-does-it-work/) - SEO is an abbreviation for Search Engine Optimization. In simple terms, it is the art of optimizing your pages to appear in search results for engines such as Google and Bing. SEO uses keywords and other identifiers to help increase your search engine rankings based on how search engines read your site to identify information
- [What is different about creating a new website compared to redesigning an existing website?](https://neongoldfish.com/faqs/what-is-different-about-creating-a-new-website-compared-to-redesigning-an-existing-website/) - When considering a redesign of an existing website compared to starting from scratch, you must consider what steps are already completed in the existing design. For an existing site you are trying to redesign, less content needs to be created, as your domain is already hosted on a server. Content Creation When redesigning an existing
- [What images am I allowed to add to my website?](https://neongoldfish.com/faqs/what-images-am-i-allowed-to-add-to-my-website/) - There are a great deal of factors in what images you are permitted to use on your site. To avoid issues, you should only use images you have the right to use. Public Domain, Stock Photos, and photos you own are acceptable. Stock photo sources such as BigStock have guidelines on how you are allowed
- [What features on my website will generate business leads?](https://neongoldfish.com/faqs/what-features-on-my-website-will-generate-business-leads/) - Your business’s website will become a major lead generator and a place to document past services you've performed. There are certain features such as contact forms, mailing lists, and CTAs (Call To Action) Contact Forms The simplest way to gain leads for your business is to have a contact form on your site. Visitors who
- [What do you need from me?](https://neongoldfish.com/faqs/what-do-you-need-from-me/) - For your website design, you must provide content for your brand's pages, photos, videos, and logos. While it is possible for some of this to be created for you, such as hiring writers for content creation, a personal touch helps the website become yours. Content Your website will need content to display. This will usually
- [How often should I redesign the appearance of my website?](https://neongoldfish.com/faqs/how-often-should-i-redesign-the-appearance-of-my-website/) - While a sleek website design feels like it should last forever, everything becomes obsolete eventually. While there is no hard rule for how often you should redesign a website, it is suggested that you redesign it every 2-4 years. This depends on your budget and if your design depends on popular themes that will lose
- [How much does it cost to design a website?](https://neongoldfish.com/faqs/how-much-does-it-cost-to-design-a-website/) - Website design costs vary based on several factors. These include who creates the site, hosting services, and design complexity. One thing to remember is that programming is a complex process, and if a price sounds too good to be true, it probably is. Who is Creating the Site? When creating a website, the cost of
- [How long does the design process usually take?](https://neongoldfish.com/faqs/how-long-does-the-design-process-usually-take/) - The design process can vary in length based on the complexity of the design and how much content the site will have at launch. Different steps take different amounts of time, as well Design mockup takes ~1 Month Content Creation takes 1-2 Months Main Development takes 2-3 months Final review takes 1-2 weeks Overall, the
- [How do I make sure the content I add is ADA compliant?](https://neongoldfish.com/faqs/how-do-i-make-sure-the-content-i-add-is-ada-compliant/) - ADA, or The Americans with Disabilities Act, was initially instituted in 1990 to decrease discrimination based on different abilities. The ADA’s relation to the internet has a convoluted history since 2008. While it is not directly stated whether the internet falls under the ADA, it is often left to the courts to determine its application.
- [How do I get my site to the front page of Google and how long will it take?](https://neongoldfish.com/faqs/how-do-i-get-my-site-to-the-front-page-of-google-and-how-long-will-it-take/) - To get your site to the front page of Google, you need to master SEO or Search Engine Optimization. Keywords and Phrases are vital to the success of your site in gaining traffic; pages dedicated to Local areas that you serve will also help people find your business. According to SEO.co, it takes anywhere from
- [Do I actually need a website?](https://neongoldfish.com/faqs/do-i-actually-need-a-website/) - The short answer: Yes. While you may think there is no reason to have a website for your business simply because it is small, many things can come from a website for your business. For example, restaurants can use their websites to display menus and offer online ordering, enabling them to attract tourists who are
- [Can I update my site on my own after you are done?](https://neongoldfish.com/faqs/can-i-update-my-site-on-my-own-after-you-are-done/) - After your site is complete, you could take over site maintenance, however, code may be sensitive to changes when not handled by the creator. When your website is created using a CMS (Content Management System) such as WordPress, adding, editing, and deleting content is easier. Visual themes that affect the appearance of your website may
- [Would proper maintenance improve my search engine visibility?](https://neongoldfish.com/faqs/would-proper-maintenance-improve-my-search-engine-visibility/) - Nearly 90% of all online interactions begin with a search engine. Your visibility is important, and SEO (Search Engine Optimization) maintenance is key to gaining traffic on your site. Even being at the top of the second page of a search engine is detrimental to you. According to one study, being on the second page
- [Which kind of website needs a maintenance service?](https://neongoldfish.com/faqs/which-kind-of-website-needs-a-maintenance-service/) - All websites have a purpose, whether it be to sell a product or service or just to inform the masses. Websites need to be maintained to keep performing their goal effectively. Backup and Disaster Recovery Having a recent backup of your site will help ensure that should anything have a critical error. You can easily
- [What slows down my website?](https://neongoldfish.com/faqs/what-slows-down-my-website/) - Unoptimized Images Poorly optimized images take longer to load on your site. Make sure your images are of a reasonable size and resolution. Downsizing images will help speed up your site. Make sure that you prioritize text rather than putting important information in images, as this will improve loading times and is in better compliance
- [What services are included in website maintenance?](https://neongoldfish.com/faqs/what-services-are-included-in-website-maintenance/) - Search for Vulnerabilities Scanning for weaknesses such as missed spam assures you aren't attacked or taken over. This concern for security drives all other maintenance services forward. Security is the backbone of a good website maintenance plan. Repair and Fixes Repairs and bug fixes are all about functionality and sealing cracks in your site. Frequent
- [What is usually covered under a maintenance contract?](https://neongoldfish.com/faqs/what-is-usually-covered-under-a-maintenance-contract/) - What is it? Before diving into what a website maintenance contract covers, you should know what it is. In essence, a website maintenance contract is an agreement between your company and a website maintenance company. This contract will lay out the cost of services, the standards by which the services will be provided, and the
- [What happens if my website software doesn’t get updated?](https://neongoldfish.com/faqs/what-happens-if-my-website-software-doesnt-get-updated/) - If you see a bunch of notifications asking you to update your website’s software, there's usually a reason. While most people think that frequent updates are just a way to bloat your storage and fill it with unnecessary data, most updates will help keep your site running smoothly and avoid security threats. Security Risks People
- [What happens if my site gets hacked or injected with malware?](https://neongoldfish.com/faqs/what-happens-if-my-site-gets-hacked-or-injected-with-malware/) - If your site is acting oddly, it doesn't always mean you have been hacked, but being aware of the possibility is important. There are ways to identify if you have malware or another virus; it is also possible for hackers to breach your data. Your Website Won’t Load Getting Server errors (HTTP 500) is an
- [What happens if I don't update my site?](https://neongoldfish.com/faqs/what-happens-if-i-dont-update-my-site/) - Websites are no longer a set-it-and-forget-it part of your business. Your website should be updated on a regular basis to keep fresh content in front of your site visitors, keep it secure, and maintain proper functionality. Develop a habit of doing a monthly or, at minimum, quarterly website review with your website developer to make
- [What advantages does website maintenance provide?](https://neongoldfish.com/faqs/what-advantages-does-website-maintenance-provide/) - Updates and Bug Fixes to Keep Your Website Secure Website maintenance is your first line of defense for bugs, errors, and other technical issues that may arise. Bugs and other glitches can occur for a multitude of reasons, including compatibility issues, updates, and code errors. Resolving issues with your site positively impacts your search engine
- [Is my website “down” while you work on it?](https://neongoldfish.com/faqs/is-my-website-down-while-you-work-on-it/) - No, your website does not need to be offline to perform routine maintenance. Your website files are backed up, and the maintenance updates are completed and published, ready for the next website visitor to see. There are instances where a site with malware or security issues might need to be removed for a short period
- [How do you speed up a slow website?](https://neongoldfish.com/faqs/how-do-you-speed-up-a-slow-website/) - A slow website is not fun for anyone. Visitors to your website will become impatient if they have to wait for pages to load, and search engines will prioritize faster-loading websites above yours in their search engine rankings. Some common reasons for a slow website include: Large, uncompressed images Unoptimized website code Server performance and/or
- [Can you automatically make recurring website updates?](https://neongoldfish.com/faqs/can-you-automatically-make-recurring-updates/) - Content management systems (CMS) like WordPress require frequent updates to ensure you're running the most recent and secure software version. These updates can be performed by simply clicking the update button on the back of the WordPress CMS. Still, it runs the risk of potential conflicts between the new WordPress core updates and plugins being
- [Can I update the website software by clicking the “update” buttons?](https://neongoldfish.com/faqs/cant-i-update-the-site-software-myself-by-clicking-the-various-update-buttons-when-i-see-them/) - Yes, But It Could Be Risky While it would be straightforward to just hit the big “update” button or set up automatic updates, there is a risk that an updated version of the software can cause issues. Similar to how outdated software can cause security issues, new updates can cause instability. There is a careful
- [Can I see the changes before you go live with them to make sure I approve?](https://neongoldfish.com/faqs/can-i-see-the-changes-before-you-go-live-with-them-to-make-sure-i-approve/) - Most website maintenance updates are small changes published without a preview however, we can accommodate if you do have a change that you want to see before the update is available for the entire world to see. The method for sharing the preview depends on the task. Updates in a CMS (like WordPress) can be
- [Are WordPress websites more prone to security issues?](https://neongoldfish.com/faqs/are-wordpress-websites-more-prone-to-security-issues/) - WordPress can be seen as a security risk because the admin dashboard is accessed directly in the web browser. It is also one of the world's most widely used CMS (Content Management Systems), making it an attractive target for devious hackers. Two big points of vulnerability are weak (or compromised) passwords and outdated software. The

## Categories

- [Uncategorized](https://neongoldfish.com/category/uncategorized/) - Learn more about Neon Goldfish’ services including website repair, website design, website design, and marketing sprints.
- [Content Marketing](https://neongoldfish.com/category/content-marketing/) - Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The primary goal of content marketing is to build trust, establish brand awareness, and ultimately drive profitable customer action.
- [Lead Generation](https://neongoldfish.com/category/lead-generation/) - Lead generation is the proactive process of identifying and attracting potential customers for a product or service. Through targeted marketing efforts, businesses capture interest and collect contact information, nurturing prospects into sales-ready leads. Effective lead generation strategies are fundamental to sustaining a healthy sales pipeline and driving business growth.
- [Conversational Marketing](https://neongoldfish.com/category/conversational-marketing/) - Conversational marketing leverages interactive and personalized conversations to engage, qualify leads, and drive customer engagement. Conversational marketing typically involves the use of chatbots, live chat, and other messaging tools to facilitate instant communication.
- [Education](https://neongoldfish.com/category/education/) - Trade or vocational school marketing involves promoting specialized education and skills training programs. It targets prospective students seeking hands-on, career-focused learning experiences.
- [Social Media Marketing](https://neongoldfish.com/category/social-media-marketing/) - Social media marketing is a digital marketing strategy that utilizes social media platforms to connect with a target audience, build brand awareness, drive website traffic, and promote products or services. It involves creating and sharing content, engaging with followers, and leveraging paid advertising to achieve marketing goals.
- [Google Business Profile](https://neongoldfish.com/category/google-business-profile/) - Google Business Profiles are online listings providing essential information about businesses. They appear on Google Search and Maps, offering details like hours of operation, contact information, reviews, and photos. Optimizing a Business Profile enhances online visibility, fosters customer trust, and serves as a valuable tool for local businesses to connect with their target audience.
- [Email Marketing](https://neongoldfish.com/category/email-marketing/) - Email marketing is a digital marketing strategy that involves sending targeted messages to a group of individuals via email. Email marketing is a cost-effective and efficient way to engage with a large audience, nurture leads, and drive conversions by leveraging the power of direct communication and tailored content delivery.
- [Website Design](https://neongoldfish.com/category/website-design/) - Website design encompasses the selection of colors, fonts, images, and the arrangement of various elements to create a cohesive and effective online presence for a business, individual, or organization.
- [Search Engine Optimization](https://neongoldfish.com/category/search-engine-optimization/) - Search Engine Optimization (SEO) is the practice of optimizing online content to improve its visibility on search engines like Google. By employing techniques such as keyword optimization, quality content creation, and backlink building, SEO enhances website rankings. It’s essential for driving organic traffic, increasing visibility, and improving online presence.
- [General](https://neongoldfish.com/category/general/) - Digital marketing can encompass paid and organic markeitng efforts for small and medium size businesses.
- [Landing Pages](https://neongoldfish.com/category/landing-pages/) - Landing pages are crucial in online marketing, serving as dedicated entry points designed for specific campaigns. They streamline user experiences, promote focused messages, and optimize conversions. Landing pages increase relevance, engage visitors, and enhance overall campaign effectiveness, playing a pivotal role in driving successful digital marketing outcomes.
- [Landscaping](https://neongoldfish.com/category/landscaping/) - Landscape marketing is vital for businesses in the landscaping industry. It establishes brand visibility, showcases expertise in outdoor services, and attracts customers seeking aesthetic or functional transformations and help build trust.
- [Home Improvement](https://neongoldfish.com/category/home-improvement/) - Home improvement marketing involves promoting products or services related to enhancing residential spaces. Strategies focus on showcasing expertise, highlighting before-and-after transformations, and utilizing digital platforms. Targeting homeowners, these campaigns aim to generate leads, build trust, and drive business growth in the competitive home improvement industry.
- [Video Marketing](https://neongoldfish.com/category/video-marketing/) - Video marketing is a digital marketing strategy that involves creating and using videos to promote products, services, or brands. Businesses use videos across various platforms, such as websites, social media, and email, to engage audiences, convey messages effectively, and increase brand awareness. Video marketing can include promotional videos, product demonstrations, tutorials, testimonials, and more.
- [Website Maintenance](https://neongoldfish.com/category/website-maintenance/) - Website maintenance services that prevent issues before they start. We monitor, update, and support your site so it stays fast, secure, and reliable.

## FAQ List

- [Broken Website](https://neongoldfish.com/faqs/broken-website/)
- [Marketing Sprints](https://neongoldfish.com/faqs/marketing-sprints/)
- [Web Design](https://neongoldfish.com/faqs/web-design/)
- [Website Maintenance](https://neongoldfish.com/faqs/website-maintenance/)