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A Three-Tiered Approach to Trade Show Marketing

For many businesses, especially those small-to-medium-sized ones, trade shows present a valuable opportunity to conduct face-to-face marketing with other businesses and industry leaders. You’re probable all too familiar with the benefits and visibility that trade shows can provide for your business. But, in order to make your trade show efforts turn profitable for your company, it’s important to employ a complete marketing solution that speak clearly to your target audience from start to finish.

Neon Goldfish can prepare the necessary marketing materials to optimize your ROI before, during and after each trade show you attend. Here’s what you should consider:

    1. Pre-Show Marketing – Before you attend a single trade show, you need to target scheduled attendees with valuable information about your company and products. This will increase your face-time with prospective clients.

 

    1. At-Show Marketing – The right marketing materials, signage and booth designs will determine what message you communicate with potential buyers.

 

  1. Post-Show Follow-Up Marketing – An important aspect of your trade show marketing strategy is to have the appropriate materials available to follow-up with your booth visitors and prospects. Follow-up is the key to opening doors and closing sales.

Neon Goldfish can create a comprehensive marketing plan to cover every facet of your trade show promotional needs. From start to finish, you’re counting on each trade show to drive sales and growth for your business. With the right marketing materials, you can help make that happen.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”true” background_image=”1946″ img_animate=”false” animation_dir=”horizontal” animation_speed=”35000″ background_repeat=”no-repeat” background_position=”left top” background_attachment=”scroll” padding_top=”0″ padding_bottom=”0″ parallax=”false” video=”false”][vc_column width=”1/1″ animate=”false” effect=”fade” margin_b=”true” text_align=”center” pl=”0″ pr=”0″ pt=”0″ pb=”0″ border_width=”0″][vc_single_image image=”1834″ img_link_large=”” img_link_target=”_self” img_size=”full” alignment=”none”][nz_gap height=”25″][vc_column_text pl=”0″ pr=”0″ pt=”0″ pb=”0″]

Have a New Project or Idea?

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Drop us a message and say hello. We would like to hear about it!

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The Neon Goldfish Guarantee

[/vc_column_text][nz_gap height=”10″][vc_column_text pl=”0″ pr=”0″ pt=”0″ pb=”0″]We are not 100% satisfied with your project until you are 100% satisfied with your project. Customer satisfaction is our main priority, and so the work is never done until you say it is.[/vc_column_text][/vc_column][/vc_row]