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Neon Goldfish Blog

Ways to Improve Your Website Form Conversion Rate

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When it comes to online contact forms, most people think that a form is a form. Nothing can be further from the truth. In reality, the nuances of your online contact form matter a great deal. The website form is that first door a site visitor walks through when deciding if they want to interact...
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The Benefits of Using Buyer Personas for Lead Generation

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The use of buyer personas is standard practice in almost every successful marketing campaign. These semi-fictional representations of your ideal customer can provide significant benefits to those that take the time to create them properly. By researching and interviewing past, current, and...
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