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Neon Goldfish Blog

The Benefits of Using Buyer Personas for Lead Generation

The use of buyer personas is standard practice in almost every successful marketing campaign. These generalized customer profiles can provide significant benefits to companies that take the time to create them properly. By researching and interviewing a wide range of current customers, a company...
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Increasing Conversion Rates to Boost Student Enrollment

The primary marketing goal of your vocational school or online university is to increase enrollment. To grab the attention of potential students and provide compelling reasons to enroll in one of your programs. Potential students are a little more sophisticated today than they were in years past....
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