Growth-DrivenSearch Engine Marketing [SEM] Agency
Table of Contents
One of the biggest sources of traffic to your website is search engines like Google.
Google is used over 5 billion times per day by people looking for solutions to the problems they face.
Your potential customers are using search engines to find companies like you to solve the problems they are facing.
Simply having a website is not enough.
You need to give the search engines a reason to position your website at the top of search engine results pages (SERPs) for particular keywords.
This is where search engine marketing can have a dramatic effect on your website traffic.
Search engine marketing is the process of increasing the visibility of your website and company on the search engine results pages for targeted keyword searches conducted by your ideal customers. A search engine marketing strategy consists of a combination of search engine optimization (SEO), paid search marketing (PPC), local search engine optimization, and search retargeting. These tactics can be used alone or in combination with one another to increase the visibility of your company in front of interested customers.
Neon Goldfish has been helping businesses of all sizes in all industries get more relevant traffic to their website from ideal customers for over 15 years. Our search engine marketing strategies are created to fit your goals and budget.
Paid Search Marketing [PPC]
Expand your search marketing efforts with Paid Search
A strategic way to use the search engines to your advantage involves a different avenue known as Paid Search.
Paid Search campaigns, which commonly use a platform known as AdWords on Google, are an excellent method to garner immediate traffic to your website and increase your customer leads.
Also known as CPC (Cost-per-Click) or PPC (pay-per-click advertising), Paid Search platforms allow you to choose the keywords you want to appear for and you pay for actual visits to your website.
Your placement on the search results page depends on how much you are willing to pay per click coupled with some other factors as well. In addition to the keywords you select, you have complete control over the amount of money you spend, the specific geographical areas you will appear in, and even the time of day you want them active.
The Neon Goldfish team can help you set up and maintain a highly effective, comprehensive PPC campaign that aligns with your current marketing strategies. We are committed to providing you with confidence knowing that you will receive the best return-on-investment possible for your paid search marketing efforts.
Search Engine Optimization [SEO] Agency
One of the keys to getting noticed in the sea of online searches is through Organic Search or Search Engine Optimization (SEO).
Ranking At The Top With Search Engine Optimization
None of your online marketing efforts will be effective if your audience can’t find your website.
You could dedicate a significant portion of your budget worrying about your website design and layout, graphics, and logos, but if your target audience never finds your site, you’ve wasted your money.
Search Engine Optimization Tips
The main purpose of search engines is to provide relevant and credible website results for any posted search.
Search engines keep track of search questions, keywords, phrases, and other information that searchers enter into that search bar, and generate data that relates to those findings.
Through complicated algorithms (mathematical formulas), website content that relates to those search bar queries is then ranked in order, so that those websites that contain the most appropriate information based on a search are placed among the top search results.
If your content includes those popular keywords that people use to search for goods and services you provide, your website will show up in the results.
Search Engine Optimization Techniques
Simply put, when you look up information on Google, you probably never look at any search results beyond page two or three (if you even go that far).
Who has time to look further than that?
Your potential clients are the same way. If you want your website to be found, your relevant, digital content should contain keywords or phrases your target audience might be searching for online.
To be successful, you need to have a specialized plan unique to your business and industry
You need search engine optimization.
At Neon Goldfish, your unique SEO strategy will consist of a comprehensive content marketing approach that will remain interesting, relevant, and captivating to your audience.
Local Search Optimization
If you own a business, you need local search engine optimization.
Nearly all computer and smartphone users conduct local searches. A large majority of local searchers use online business directories and search engines to find local businesses.
People go online for local searches to find a specific business, but also to search for local services and products. Implementing local SEO on your business website increases the chances of your business popping up at the top of local search results pages.
Investing time into creating local SEO on your website increases the chances of your business being seen in local search results.
Local SEO makes sure potential customers in your area easily find your business online.
of all Google searches are local
of people use Google for local searches
of them called the business
actually visited the business
Local SEO differs from a standard online search. It gives internet searchers results based on locations. It is an easy way to market your business to local people searching online for services and products.
When a searcher types in a query, the local search engine results pages (SERP) will list the top results near them. Along with an address, information in the SERP box may also include hours, reviews, a phone number, and other valuable information a potential customer may want to know about your business.
Why You Need Local SEO
Local business SEO is a guaranteed way to get more customers walking through your door. Research shows 46% of all Google searches are local. Furthermore, a study by Forbes Magazine found that 95% of smartphone owners have used their phones for local searches. 61% of them called the business and 59% visited the business. This proves local SEO promotes business at the exact time potential customers are looking for them. Better yet, it’s free.
5 Local SEO Benefits
- Helps your business stand out in local searches
- Drives more traffic through online leads
- Helps new customers discover your business
- Provides customers with useful information
- Puts your contact information at people’s fingertips
People rely on the Internet to find information about all types of products and services. This means there is little wasted exposure with local SEO, especially when compared to traditional marketing methods like direct mail, newspapers, and commercial advertising. Local SEO is virtually foolproof.
Claiming your business on Google Business Profile is a must. Many small business owners don’t know this exists, but it’s how Google pulls information to include top businesses in local search results and on Google Maps. While you are at it, make sure your business is listed in online directories like Yellowpages and Yelp. Your search ranking will improve based on the number of area directories you’re listed in.
Harnessing Local SEO
To make sure your website is the first to pop up when a user types in a search, there are some important things you must do. First and foremost, your website must be localized. A physical address or location is required for a business to show up in local search results. But it takes more than that. Your city and state must appear throughout your website. Your regional information must appear on more than just your landing page.
Reviews and ratings of your business will also need to be managed. The number of reviews you receive influences local search rankings. Of course, high-quality, favorable reviews will showcase your business in a positive light. They also let search engines know your business is useful and can be trusted. Backlinks from other websites also boost your ranking as a trusted source of information in local search algorithms.
Growing your local SEO presence can take a lot of time and energy. Plus, the local SEO game is constantly changing. That is why many businesses choose to get assistance from an SEO expert like Neon Goldfish. We can work with you to improve your SEO ranking and make sure your business is found by people searching for it locally. We will design a strategy to help you position your business on search engines and other digital marketing directories so you are seen.
Search Engine Retargeting
In the online marketing world, clicks and conversions matter. How many people visited your site? How did they get there? Have they visited before, or were they new to the site?
Analytics and data matter, and they can influence what Internet Marketing strategies you’ll continue to use.
One of the keys to a successful Internet Marketing program is to not only attract new visitors to your website but to draw them back repeatedly. This can be accomplished in many ways, but one important strategy to consider is Search Retargeting.
What is Retargeting?
Retargeting is a powerful way to re-engage with prospects who checked out your site but left without any engagement.
The difference between remarketing and retargeting is in the strategy.
While remarketing relies heavily on email campaigns targeted at bounce visitors, retargeting uses strategically placed ads along your prospects’ researching journey.
Search Retargeting allows you to launch an ad campaign that will continue positioning your brand in front of consumers who have visited your website. Now you can continue to market to those who have already shown interest in your brand through a skillfully designed retargeting program.
How do you hit your mark with Search Retargeting?
Simply put, retargeting works by showing your online ads, which have search keywords tied to them, to those viewers who have visited your website. As consumers continue to search the web, long after they’ve left your website, they will find your advertisements following them based on the searches they conduct orchestrated by the configuration of the program.
Retargeting may sound complicated for you, but it’s simple for us. We want every client to see the growth and ROI they are looking for, and have experienced SEM experts to create a customized retargeting campaign that will help you keep your brand in front of site visitors and increase site visitor conversion rates.