Website Maintenance Programs Don’t Get Caught With Your Website Down
Websites Are Not Set And Forget
Your website is the online face of your business.
It is the first thing a potential customer sees before they ever get a chance to interact with you.
For businesses without a physical store or shop, your website is the only place someone can visit to do business with you.
This makes your website pretty darn important.
Sure, you spent thousands of dollars a couple of years ago redesigning your website. The entire process was exhausting, and everyone on your team could not wait until it was over.
Most things have stayed the same in your company since. The product and service lineup is pretty much unchanged. There are a couple of new faces and a few who have left.
Business has been good. Customers are continuing to show up ready to buy.
Your website seems to be doing just fine… until it’s not.
Websites are not one of those set-and-forget elements in your business.
Beyond the carefully crafted wording and pixel-perfect photos is a long list of things that can go wrong.
- Hackers are constantly trying to find ways to break into the code of your website.
- Software updates to make your website more secure can lead to functionality issues.
- Text and image content needs to be continually updated to provide your site visitors with the information they need to make informed purchasing decisions.
- Links within your website can break.
- Your website speed can take a dip, hurting search engine rankings.
- Spammers can find ways to fill your inbox with undesirable messages through your website forms.
- Integrations with your CRM or other software platforms can stop working.
- Outdated code can take down your website overnight.
The list of potential problems goes on and on.
That fearful moment when you receive a phone call or email from a customer that your website is not working is one you never want to receive.
When your website is not working right, it forces you to drop everything to handle it immediately.
A down website can force you to turn off revenue-generating advertising campaigns or provide a bad first impression to a potential customer you worked so hard to get to your site.
This has to get fixed… like now.
The problem is you are not a website developer.
You don’t have the time and (likely) the know-how to diagnose the problem and fix the issue.
Sure, you can probably figure everything out using the right combination of Google, YouTube, and ChatGPT, but you simply do not have the time.
Instead, you have to track down the person who built your website and have them take a look.
Assuming you are able to find them, you wait (not so) patiently to see if they can fix the issue and how long it will take them to get you up and running.
All this is taking place while your website is not running the way it should be.
Website Maintenance Services are the Solution
Nearly every single website owner agrees with the following three truths:
1. You need your website up to date and properly functioning at all times.
2. You are too busy to stop and figure out how to fix your website yourself.
3. You need a trusted partner to turn to when you need help with your website.
Routine website maintenance performed by a website maintenance company solves all three problems.
Website maintenance is the completion of specific tasks on a routine basis to optimize the health and functionality of a website.
Your website needs to be monitored and updated more often than you think.
Common website maintenance plans include the following:
Content and Design Updates
WordPress (or other CMS) Updates
Security Updates and Scans
Secure Hosting and File Backups
Speed Optimization and Page Loading
ADA Compliance Optimization
Search Engine Optimization (SEO)
Content Marketing Management
Third-party integrations and monitoring
The list can go on and on…
But not all of these are necessary for every website out there.
In fact, only a handful of these website updates are what we would call essential tasks. The others are routine tasks performed for businesses with expanded needs.
Choosing Between Proactive and Reactive
Think about all the current maintenance programs in your life.
You get the oil changed in your car every 5000 (or so) miles.
You brush your teeth and floss (maybe) a couple times per day, plus you visit the dentist every six months.
You go to the gym or on a walk every day.
You call your parents or old friends from college to see how they are doing.
These are things we simply do.
Why do we do them? Because everyone knows the major consequences if you ignore these routine activities.
If you stop getting the oil changed in your car, the motor can eventually stop working.
If you stop brushing your teeth and going to the dentist, your breath will stink and your teeth will decay.
If you stop exercising, you’ll feel sluggish, have less energy, and your health will decline.
If you stop calling your family and friends, your relationships will deteriorate.
You choose to be proactive and complete all of these activities to avoid the pain that comes with being reactive.
Is being reactive always wrong, and being proactive always good? Not necessarily.
It really boils down to which path you want to travel.
Being reactive saves you time and/or money in the short term because you avoid all actions and costs associated with maintenance. Your investment is literally ZERO until “something” happens.
This “something” usually comes suddenly and requires immediate action to fix, disrupting every other area of your life. This something typically comes with a heftier price tag that may or may not exceed the investment of ongoing maintenance.
You are saving small amounts of time and money in exchange for more significant time and money when the “stuff” hits the fan.
Being proactive saves you time and money in the long run because you avoid the significant cost of issues that come with not performing any maintenance at all. By choosing to do small tasks and keeping your routine in check with ongoing maintenance, you identify problems while they are still small, so the impact is minimal on your day-to-day.
Regularly putting in a bit of time and money to take care of your car, teeth, health, relationships, or website can really cut down on the chances and seriousness of issues that pop up when you don’t do any maintenance at all.
Does this mean your car will run forever, you’ll never get a cavity, you’ll stop feuding with your sister, and your website will never have a hiccup?
Of course not, but when you face issues, they are less sudden and less severe, requiring less investment to remedy.
So, should you be proactive or reactive with your website?
That is entirely up to you and your tolerance for dealing with issues when they happen.
Some people can live with their website being down for an extended period of time or a poor user experience because of sluggish site speed and an awkward display on mobile devices.
Other people want to know, with confidence, that their website is continually being monitored and regularly updated to minimize these issues.
It’s totally your call.
Website Maintenance Plus Programs from Neon Goldfish
Not all websites are created equal.
Your business and website are unique and deserve a solution that fits your needs.
The Neon Goldfish Website Maintenance Plus Programs, are customized to include the website maintenance services you need for your website.
Our team of skilled professionals perform routine maintenance of your website and make all necessary updates in a timely manner.
If you are looking for a complete solution for handling all your website maintenance needs, this is the program for you.
It is our goal to help you achieve your goals.
Common Questions About Our Website Maintenance Programs
How much does website maintenance cost?
The cost of your website maintenance program will vary depending on the services included in your package. Our most basic website maintenance package, which includes monthly website hosting, uptime monitoring, an SSL certificate, and regular backups, starts at $50 per month.
What are the main benefits of a website maintenance package?
- Knowing your website is continuously being monitored and updated.
- Having someone you can call for any changes you want to make to your website.
- You no longer have to let a website hiccup ruin your day.
- Peace of mind that you’ve found a team of experienced professionals you can rely on for your site maintenance.
- Overall cost savings considering the time and money it takes to find a reliable partner to address issues with your website when they happen.
How long do website maintenance contracts last?
Long contracts suck. We believe in our capabilities and work so much that all website maintenance programs are contracted on a month-by-month basis. You can increase your program, decrease your program, or cancel your website maintenance program at any time. While you are on a Neon Goldfish website maintenance plan, we ensure your site is monitored and up to date.
What services are included in a website maintenance program?
A website maintenance program can include any service that helps keep your website healthy and functional. Common website maintenance services include content updates, design updates, WordPress (or other CMS) updates, security scans, secure hosting, website file backups, website audits, speed optimization, ADA compliance optimization, spam control, search engine optimization, and content marketing management.
How often are website maintenance services performed?
The frequency varies depending on the service. Some website maintenance services require daily attention, while others are taken care of on a monthly basis.
Can I learn how to do website maintenance on my own?
You sure can. The internet has endless resources available to give you all the information you need to build and maintain your website. That is, if you have the time and energy to take all of that on. We are not building rockets that fly to Mars, but the Neon Goldfish team is a cost-effective solution and is very experienced at building and maintaining websites and marketing strategies. We have the software, tools, and know-how to take care of everything for you.
Will a website maintenance program guarantee my site from being hacked?
We can put a forcefield surrounded by a moat containing sharks with laserbeams attached to their heads around your website, but that still would not be enough to guarantee your website from being hacked. A website maintenance program will reduce your risk of a website hack, but nothing can 100% guarantee that your website will never be hacked. Our website maintenance programs create the best defense you can have and a speed plan for recovery in the event you do experience a security breach.
Where are you located, and where is your team based?
Our main office is located in Toledo, OH. The Neon Goldfish team spans from Texas to Florida to Ohio but all reside in the United States of America. We do not subcontract website maintenance services to third parties. Everything is handled by our team in the USA.
Building Your Custom Website Maintenance Package
The process for creating a website maintenance program that fits your website needs is simple.
Step 1: Click any button on this page (there are a couple of them 🙂) or use the chatbot tool and provide us with a bit of information about the type of website maintenance you’re interested in.
Step 2: Our team will customize several website maintenance program options based on the information you provide us.
Step 3: Choose the website maintenance program option that best suits your needs and budget.
Step 4: A dedicated representative of the Neon Goldfish team will connect with you to schedule an onboarding call to gain the necessary information to begin implementing your website maintenance program.
Step 5: You can now rest easy knowing that the Neon Goldfish team has you covered with regular monitoring, updates, backups, and dedicated support in the event of an emergency.
Why Choose Neon Goldfish to Handle Your Website Maintenance
It’s simple why you should choose Neon Goldfish.
Reliability and Expertise
Nothing is worse than having an issue with your website and getting ghosted by the person who originally built your website.
When your website is down, your business is at a standstill, and every minute counts. You need a reliable partner you can quickly contact who has immediate access to begin addressing the issue right away.
Since 2007, Neon Goldfish has been building and maintaining websites for busy business owners all across the country.
The Neon Goldfish team is composed of skilled website maintenance professionals who are accessible and responsive to make sure your website is in the best care possible. Our expertise goes beyond website maintenance, allowing us to assist you with marketing strategies.
Hundreds of businesses have placed their trust in Neon Goldfish. You can, too.
We are the Partner You’ve Been Looking For
Don’t take our word for it. Here are a few testimonials from some of our satisfied customers.
“I had numerous issues with my website that rendered it useless. My web developer tried to hold me, hostage, until I paid the “ransom”. I was rescued by Neon Goldfish, bringing my website back to it’s former glory. I have nothing but the highest praise for Justin and the staff of Neon Goldfish. You have earned a customer for life. Thank you!”
~ Marvin Hurlbert
Let Neon Goldfish Take Care of All Your Website Maintenance Needs
All that’s left to do is take the first step.
Click the link below and complete the short form on the following page.
A member of the Neon Goldfish team will connect with you to schedule your Discovery Call.