November 29, 2017
What if we could tap into our best customers’ minds and figure out exactly what they wanted and what they would spend their hard-earned money on. This would be fantastic! Rather than building a product or service we think they want and hope that it connects with them, we would know what they wanted before […]
November 22, 2017
If you ever took a marketing course in college, there is a chance you used a textbook authored by Dr. Phil Kotler.
November 15, 2017
Doing business with customers means we handle sensitive customer data.
November 8, 2017
I’m not going to blow your mind by stating that blogging is an important component of any content strategy. We all know that. To be fair though, if this is something we all KNOW… why aren’t we all doing it? Additionally, those of us that are doing it might be doing it wrong. This sounds […]
November 1, 2017
Attracting and retaining top talent seems to be a hot topic at the moment. Anyone that has ever hired an employee knows that it’s not the easiest task. How do you find the right person? What can you do to attract top talent to work at your company? Once you find that rockstar, how do […]
October 25, 2017
Consumers trust online reviews. We love to read the good and the bad others have written about their experience or a product. As a business owner, there are a couple challenges when it comes to reviews. How do you get your happy customers to write more reviews? How can you handle negative reviews? What can […]
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