Marketing costs money, so it makes sense that people want the most value for their dollar possible. Marketing sprints are short-term campaigns. This lowers the cost of channels that charge a rate based on time, while pay-per-click systems may increase in price. Traditional marketing may see the same number of clicks over a longer period. Marketing sprints are also data-driven, meaning each ad and social media post acts not only to advertise but also collects data used to plan the next sprint by looking at what did and didn’t work in your first sprint.
Some things that can be done as part of a marketing sprint include writing weekly blog posts rather than a long eBook with minimal engagement, optimizing landing pages, and adding clear Calls to action (CTAs) rather than redesigning the entire website and updating content on your site to rank higher in a preexisting set of keywords rather than starting a campaign with a brand new set of keywords. These smaller changes help with Search engine marketing (SEM) more efficiently.
While marketing teams with successful long-term campaigns may not see the necessity or benefit of a marketing sprint, if your team is struggling to get the results you want, a marketing sprint will help empower you to take control of your process and results.
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By Neon Goldfish
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