Your business’s website will become a major lead generator and a place to document past services you’ve performed. There are certain features such as contact forms, mailing lists, and CTAs (Call To Action)
The simplest way to gain leads for your business is to have a contact form on your site. Visitors who are looking to hire your services can contact you with the intent of scheduling a follow-up meeting with a representative.
Mailing lists can be created for potential clientele to subscribe to newsletters that announce sales, in-person demonstrations, and changes in business opportunities. Using analytic systems for your newsletters will also allow you a chance to change your appeal method.
CTAs (Call To Action) are buttons, graphics, or links that encourage visitors to actively contact you to do business with you. CTAs will usually lead to pages known as Landing Pages. As the name would imply, these pages are where your visitors will “land” after clicking on a CTA.
Having your phone number on your site with the directive of calling or texting whenever available gives potential clients flexibility in contacting you. It is still recommended that there are clearly listed calling times and a listed time zone, as the internet is available to all time zones, and your site will be visible 24/7
A live chat feature is a back-and-forth messaging system on your page, and it is usually operated by representatives who work for your company. It is important that your available hours be posted transparently so as not to cause visitors to become upset at the lack of response simply because your business has closed for the day
While live representatives are unavailable around the clock, having a chat bot as a digital representative can generate leads regardless of the time. Chat bots often act as an interactive form that visitors can fill out by responding to questions asked by your chat bot. Certain bots are also able to answer common questions with automated responses created by the owner of the website.
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By Neon Goldfish
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