Do I actually need a website?

The short answer: Yes.

While you may think there is no reason to have a website for your business simply because it is small, many things can come from a website for your business. For example, restaurants can use their websites to display menus and offer online ordering, enabling them to attract tourists who are searching for dining options in unfamiliar areas. This way, visitors can easily see available choices and learn about the restaurant’s offerings. For businesses that offer services, a website will allow you to showcase previous work for potential clients as a form of quality assurance. This can generate leads when paired with a contact form.

The long answer: It’s complicated.

Having a website is a powerful tool for any business. You generate leads, showcase your work, and create blog posts to inform customers about details of your field. Creating content on your site, such as blog posts or videos, can engage with potential customers and build relationships over time.  Your website is the final destination for any content you create elsewhere. Social media, online advertising, and marketing plans all lead to your website as the face of your brand. Having a single place to merge and branch off to your other content. Social media links on your site can add to your follower count, but linking your site on your social media can cause an influx of leads.

While running your brand exclusively from social media and an email address is possible, a website will help consolidate your clientele into an easy-to-navigate location. There is also the advantage of owning the content on your website; on social media such as Facebook and Twitter, your posts can be considered the property of the social media sites, which means your posts can be taken down and are subject to terms and conditions, leaving you subjectable to censorship. The content you post on a website you own is entirely your own.

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By Neon Goldfish