A slow website is not fun for anyone. Visitors to your website will become impatient if they have to wait for pages to load, and search engines will prioritize faster-loading websites above yours in their search engine rankings.
Some common reasons for a slow website include:
Large, uncompressed images
Unoptimized website code
Server performance and/or low-quality hosting
Excessive use of scripts for tracking and external tools
Complex website themes
Lack of caching
Video loops in the hero section
and lots of other things…
The trick is finding a balance between creating a website your site visitors will engage with while also loading quickly. The fastest loading website is a white background with black text and no images. Once you add an image or a script for your chatbot, it begins to slow down. Keep the essentials but be willing to compromise to optimize your site speed.
There are several different tools available to help measure your website speed. Use these tools as a barometer and realize there might be limitations to how much you could speed up your current website. You can’t make a 1984 Chevy Celebrity go 100 MPH… I’ve tried.
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