Your website was running smoothly until it wasn’t.
Now you’re dealing with 404 errors, broken form submissions, and a page speed that makes dial-up look fast.
What happened?
Once again, those pesky website maintenance tasks and updates fell to the bottom of the to-do list.
Skipping security patches and performance checks doesn’t save you time—it sets you up for bigger (and more expensive) problems.
The fix?
A proactive, professional website maintenance service plan that keeps your site secure, lightning-fast, and working for your business, not against it.
There are several risks that come with neglecting website maintenance. To keep your website both functional and secure, routine website maintenance is needed. Make sure you are keeping up with updates, security patches, and performance monitoring.
If you delay maintenance, not only will your site not function optimally, but it can also lead to major security gaps that hackers can exploit, making it one of the top reasons businesses need ongoing website maintenance services.
If customers don’t feel safe on your website, your reputation that took years to build can come crashing down. In addition to a security risk, neglecting or delaying maintenance can lead to site crashes, slow load times, and broken links.
When your site isn’t working and customers can’t get what they need, they won’t stick around. When you address a potential problem early, it will remain a minor inconvenience. The longer you wait to handle a problem, the worse the problem will get, with a fix that will take longer and cost you more.
When you delay maintenance, your website will likely face downtime at some point. It doesn’t take much for a small issue to become a much bigger problem that can take time and money to fix. But money to fix your website is often the most minor of the financial consequences you may face.
When your web presence is disrupted due to a lack of professional website maintenance, you will likely face lost sales, decreased customer trust, and damage to brand reputation.
If customers look for you online and see a broken site, they may assume you are either out of business, or unprofessional and look elsewhere. Every customer that leaves because of your broken site is a major financial loss, and even worse, one that you may not be able to recoup.
Search engines will recognize your broken website and drive traffic to competitors in an effort to give searchers what they are looking for.
To protect your website – and your business – from costly downtime, a comprehensive website maintenance plan is the answer. While you can certainly maintain your website yourself, there are several benefits to outsourcing these tasks to experienced professionals.
Professional website maintenance service typically includes:
A proactive plan that addresses every aspect of website maintenance services will catch errors before they cause problems.
Your website maintenance partner will perform regular security updates that will keep your website safe for you and your customers. This ensures all features are working, and there are no lapses in security that would allow for a potential issue. The reality is that if your website isn’t up to date, it is a prime target for hackers who are looking for an easy win.
The updates that enhance your security, along with other optimized performance techniques, will not only protect your site but also keep your website speed up. Your customers have no patience for slow-loading sites, and a website maintenance partner has the expertise to keep your website fast and responsive.
After making sure your site is safe and functioning well, a website maintenance partner will audit your website to see that the current SEO strategies are still effective. Most of the time, this means keeping your content fresh and engaging, with testimonials, blogs, and articles that are focused on what your ideal customers are searching for. A website maintenance partner can provide ideas for new content to keep your website fresh, accurate, and relevant.
While the focus of a website maintenance provider is to prevent issues through proactive maintenance, problems can still arise. If you experience a problem that causes website downtime, you have someone to call on. With backup services and recovery processes, they can make sure that you are not down for long.
Your website is one of your business’s most valuable assets, but without regular maintenance, it can quickly become a liability. Security threats, slow load times, broken links, and unexpected downtime can cost you customers, revenue, and credibility. The longer you wait to address these issues, the more damage they can do to your business.
A proactive website maintenance plan from Neon Goldfish will help you avoid costly downtime, keep your site secure, and ensure an optimal user experience for your visitors. Instead of scrambling to fix problems after the fact, you’ll have a trusted partner monitoring and optimizing your website so you can focus on what you do best—growing your business.
Don’t wait for a website failure to cost you customers. Protect your online presence today with professional website maintenance. Don’t let a broken website cost you customers. Contact Neon Goldfish to get started with reliable website maintenance services that keep your site fast, secure, and running smoothly.
Categories
By Ken Franzen
President / Co-Founder of Neon Goldfish
Subscribe to Fishbowl Friday, our weekly marketing news roundup delivered directly to your inbox. Dive into the latest trends with insights from the Neon Goldfish team and stay ahead on key marketing topics every week before you step out the door. Join our free newsletter now!
Call (419) 842-4462 Today!
Neon Goldfish can help fix the broken pieces of your marketing. Contact our team today to see how to repair and enhance your current efforts.