Creating an impressive website is a lot like designing the perfect outdoor space. You need to weed out the unnecessary items to make room for components that make an impact. You need to know what your focal point is, and what to do to support and highlight it.
When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an authority and expert. Of course, the opposite is also true. If the impression your website gives is out of date and poorly designed, customers will assume the same about your business.
Here are some tips on how to make sure your website in a money-maker and not a money taker.
An ignored website is a lot like a garden long overdue for weeding. The weeds take over and your treasured plants will die. Your website, much like a garden, needs attention to grow. You must tend to it, water it, weed it, and sometimes you need to add a little fertilizer to make it grow.
The content of a website should be considered to be the most important thing. It determines how effective a website is. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often.
If you do not currently have a blog on your website, you should. It is one of the easier ways to add fresh content to target your customers. Other advantages of a blog include:
Blogs do not to be long and overcomplicated. Share tips with your website visitors, or give seasonal advice on their lawn and landscape. You could create a poll asking what their biggest concerns are with their yard. Or review lawn and garden products you recommend. Doing this just once a week will keep your website visitors coming back, and turn them into customers.
Many dated websites lack effective calls to actions that convert users into customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. CTAs like “Free Consultations”, or “estimate requests” can direct visitors that want to waste no time and want a price.
Photos and video added to a website make just as much impact as great landscaping makes to a home. We live in a visual world and your business is highly visual. You can use this to your advantage. Your images help to tell your story and explain the services your business offers by providing easy-to-scan information. This is your chance to show off your work and entice customers to hire you to get something like it.
You have your clients’ yards to take care of. Let Neon Goldfish landscape your website. Our eye for web design is as keen as your expertise in landscape design. Contact us today to discuss how we can help grow your business.
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By Ken Franzen
President / Co-Founder of Neon Goldfish
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