Creating a blogging platform for a landscaping business provides a viable way to expand the reach and connect with existing clients and prospects. The platform enables lawn care or tree service entities to send traffic to the company website. Business blogs are a great way to build a reputation as an authoritative voice in landscaping.
The platform makes it easier to share tips and ideas about landscaping. A significant number of lawn care companies are leveraging the opportunity to reach a wider, captive audience.
The process of setting up a blog for your business is simple. However, it is important to identify the target audience and their content needs.
Your choice of blogging platform has a direct bearing on the success of your lawn care or tree service blog. You need a versatile, secure and user-friendly platform that makes it easier to post articles, photos and landscaping instructional videos. WordPress is a popular option used by companies and individuals.
You have two options and both come with strengths and weaknesses:
WordPress.com is easy to set up; however, it is not ideal for a business blog.
WordPress.org allows you to create a self-hosted platform, but you may need a little help setting up various aspects of the blog. These two platforms are available free but you need to organize a domain name and hosting service (if your company does not have a website already).
Some of the alternative blogging platforms include Drupal, Joomla and Weebly.
A good theme for your blogging platform allows you to customize the appearance to suit specific needs. The theme can exhibit imagery and designs associated with landscaping. This helps portray the nature of content your readers can expect. Images of beautiful gardens and inspirational landscaping designs provide the ideal look and feel to the platform.
WordPress enables you to pick a suitable theme from a wide variety of options. Alternatively, you can work with a web design agency to create an eye-catching theme that is functional, optimized for SEO and aesthetically appealing.
When it comes to selecting a domain name, you have the option to use a trademarked business name. Doing so enables customers to recognize your firm. A good name differentiates the platform from other websites while making it easier for people to associate the blog with landscaping services. You can register through a domain registrar directly or let a web design agency handle the registration on your behalf.
Selecting the ideal web hosting service is a critical step that ensures the success of your platform. You can pick a hosting service from a list of established companies, such as GoDaddy and Bluehost.
Once the initial setup is complete, you can focus on developing a style guide before publishing your first landscaping, lawn care or tree service post. Your writing style plays a key role in determining how clients and potential customers perceive and respond to the content.
Maintaining a blog can take a lot of effort. To free up your time, you can recruit and train a ghostwriter who understands writing for the web.
Make an effort to consider your design, search engine optimization (SEO) and functionality requirements before choosing the ideal platform. To create interest from your audience, identify their content needs by drawing insights from your interactions with landscaping customers.
For more information on how best to optimize your landscaping blog, contact Neon Goldfish today!
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By Ken Franzen
President / Co-Founder of Neon Goldfish
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