Increasing Name Recognition with Social Media

Increase Your School’s Name Recognition Using the World of Social Media

On any given day, there are hundreds and thousands of potential students contemplating where they’d like to pursue a college degree and what it is they’d like to study. Whether these students are awaiting the end of their high school education or they are going back to school after taking time off, you can be sure they’ll be searching the Internet to check out what options are out there.

Many students are unfamiliar with their complete options, believing that their choices should be focused only on four-year universities. If they are unfamiliar with your school’s very presence, they may not have any clue at all about the many benefits a vocational or trade school education can bring. If they don’t know you exist, they won’t be able to choose your school as their provider of a higher education.

This problem can easily be remedied though. One simple way to increase your trade school’s name recognition is to implement a social media marketing plan to directly engage with potential students and promote your school with creative and relevant content they can actually use. If you want to reach your target audience, you need to go where they are. And, where they are looking is social media sites like Facebook, Twitter, Instagram, and YouTube.

4 Ways Social Media Can Improve Trade School Marketing

1. Make your good news available to the world. There are literally billions of users connecting with each other on a wide range of social networks. Each post made online about your school can be shared, tweeted, or followed by hundreds, thousands, or even millions of recipients at any given time. Use social media sites to give your school and students a pat on the back and watch it spread to a wider audience than most email blasts ever could.
2. Increase name recognition by building online followers with engaging content. It can be easy to believe that your school calendar of events is the only thing worth writing about. However, there is always intriguing news happening within your school’s individual areas of focus. Think about what interests you and your students from within these areas of study. Your students and future students should hear about what’s happening in the real world industries they are getting trained in. Engaging online content promoted through social media sites is a simple way to disperse that news to a worldwide audience.
3. Social media can keep your past, present, and future students connected to each other. Using tags strategically can alert your students and followers every time new content is posted. If your school or another online follower tags your school in a post, then countless others can have access to that information. But don’t over do it. Your followers could become disillusioned by an overabundance of posts or irrelevant content. Be sure that your media director is available and accessible to respond to students and their posts.
4. Social media allows you to keep your marketing efforts innovative and up-to-date with current trends. Technology is evolving all of the time. Educational experiences change and develop right along with technology. Using social media to communicate and target your students and their interests will place your institution in the forefront of what they’re talking about. Taking advantage of the vast capabilities that social media sites hold can give your students an innovative and realistic picture of your school and all you have to offer.

If your trade school has yet to delve into the world of social media marketing, then you’ve got a clean slate to begin your newest marketing solution. Don’t fall into the trap of trying to spruce up old marketing methods to make your future efforts more successful. Trust the experts at Neon Goldfish to kick-start your new social media marketing solutions today. Call 419-842-4462 today to learn how to get started.

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By Ken Franzen

President / Co-Founder of Neon Goldfish