Creating a strong marketing strategy is an important step in growing your business both online and in the physical world. It’s a no-brainer, right? Consumers are looking for information about the products and services you provide. Your competitors are creating really great content about their products and services. Are you? You’re not a writer, and even if you can write, you really don’t have time to write.
Yet if you’re not creating content, you’re single-handedly giving your competitors an advantage over you. In a way, you’re just giving your prospects right to them because you’re not giving buyers what they want from you. Their site is full of resourceful content that builds trust in their brand, which in turn helps consumers with their buying decisions. Maybe you are creating content. If so, WAY TO GO! But is it your best stuff? Probably not.
If you’re not creating a constant flow of fresh, high-quality content for your site, you’re missing out on a valuable aspect of your online marketing strategy.
Your online presence allows you to give your prospects an inside look at what you can offer. Engaging their interest is simple-you just have to make their research easy. A constant stream of good content is one way you can accomplish this.
Here’s a secret you might not know-all that great content your competitors are dishing out probably didn’t come from their own hand. Chances are they’ve hired ghostwriters to keep their content fresh and engaging. You may have thought about adding regular blogging to your online marketing strategy, but you’re hesitant to begin because you just don’t know how to get it done. You don’t have to go it alone-Hiring a ghostwriter may be the perfect solution to your own writing woes.
A ghostwriter is simply a third-party writer who is paid to write content that will appeal to your target audience. We understand what you might be thinking-it’s your business, and you’re the expert. How can a ghostwriter know your business like you do? They don’t have to. Hiring a ghostwriter doesn’t mean you won’t have any part of producing the content. You’ll still need to provide a ghostwriter with topics, and some references to the content you’d like them to produce.
But here’s the thing-you just need to give them your rough ideas. It doesn’t have to be grammatically correct, or even put into full sentences. You can assign them a topic, point them to other blogs that relate to what you want to say, and they’ll take it and run. It’s what they do. If they have questions, they’ll ask. If they need to research the topic to gain familiarity, they will. It’s their job. They can take your jumble of thoughts and put it together. Sometimes it’s down right magical how they take your thought fragments and write a piece that brings your thoughts to life.
While the ghostwriter is the one who spends the time creating the work, you- the site owner- will actually control all the legal rights to the content for online posting and any other marketing purposes you choose. Basically, they do the work, and you get to put your name on it. And while you may have some hesitation about hiring an outside person to write content that represents you and your business, there are several benefits to consider that may ease your concerns.
You’re probably an expert in your field, whether it be auto repair, home improvement, law, or whatever your area of specialty. You trust your experience and skills, and produce the highest quality work. But, do you have that same experience with professional writing? Did you know there are different styles of writing that can be used to communicate different messages in different ways? Ghostwriters are experts in their field, and understand the ins-and-outs of constructing high-quality content every time. You don’t need to worry about grammatical and spelling errors, sentences that don’t make sense, and confusing messages that require a specialist to interpret.
It’s a ghostwriter’s job to write content for a client. That is the focus of their time, and a good ghostwriter will be able to quickly produce the content you need. Ghostwriters don’t have to worry about managing a business, handling customer relations, and overseeing employees like you do. So, putting together some 500-word blogs or a short eBook should be a fairly easy task for them to accomplish.
Hiring a ghostwriter to create your web content provides you with the time you need to focus on the most important aspects of your job. Instead of spending countless hours coming up with topics, doing research, and writing articles, you can free up valuable working hours by contracting out the work instead. You will spend some additional money hiring a ghostwriter, but your return on investment will include high-quality content and a cost-effective use of everyone’s time.
One of the most important factors to consider when creating blog content for your website is Search Engine Optimization. Utilizing SEO strategies is a great way to post online content that your audience can actually find in a wide world of online blogs, websites, and Wikipedia entries. SEO applies search engine trends, keyword analytics, and search engine indexing requirements to boost your standing on search engines like Yahoo, Google, and Bing. You may not understand this practice, but your ghostwriter does.
A ghostwriter knows the importance of marketability and provides objective feedback on the subject he or she is writing about. The ghostwriter you hire essentially becomes a collaborator, and is the first reader of your posts. Look at it like this: your ghostwriter is your content assistant. You can bounce ideas off of your writer, and your writer can provide feedback on how well your site visitors will understand the given topics. They have the skills to work your ideas into reader-friendly ways. When you hire a ghostwriter, you’re not in it alone. Having that support may inspire you to come up with more ideas for your writer to write about too.
Utilizing the skills of a ghostwriter could be the perfect answer to blogging and online content troubles. To learn more about ghostwriters, and if hiring one could be a valuable marketing strategy for your business, talk to a web marketing specialist at Neon Goldfish today. Start enjoying your job again, and get your focus back on what’s most important to you.
Categories
By Ken Franzen
President / Co-Founder of Neon Goldfish
Subscribe to Fishbowl Friday, our weekly marketing news roundup delivered directly to your inbox. Dive into the latest trends with insights from the Neon Goldfish team and stay ahead on key marketing topics every week before you step out the door. Join our free newsletter now!
Call (419) 842-4462 Today!
Neon Goldfish can help fix the broken pieces of your marketing. Contact our team today to see how to repair and enhance your current efforts.