Looking to give your company a little competitive edge? You’ve already established a well-known and well-designed website that is both attractive and extremely useful, but isn’t there something else you could do? Your Facebook, Twitter, and LinkedIn pages are gaining followers successfully, but everyone has one now and doesn’t put you above your competitors anymore. What you need to give you that extra competitive edge that some of your competitors are still lacking is a blog – a marketing blog – for your company! Not only does a blog function as an additional site for your customers to get information from you, but it also serves many other useful purposes that your business and customers alike will enjoy.
We have helped to establish and implement many successful marketing blogs over the past few years and are getting more and more requests for them each and every day. With our help and expertise, you’ll be able to have a successful marketing blog that will gain customers attention, keep your website fresh, and help to establish you as an industry expert. We’ll provide you with the tools and training necessary to help you take full advantage of all of your blog’s benefits.
Four Key Benefits of Blogging
1. Keeps Your Website Fresh and Engaging
Just like your existing website and social media sites, your blog should be something that you constantly update and keep fresh not only for your SEO and page rank’s sake, but for your customers as well. With each new blog post you write, you’ll have that much more of a chance to reach new audiences and expand your site visitors to new heights.
2. Positions Your Company as an Industry Expert
With each new blog you post, you’ll have the opportunity to discuss a new topic, give your view, experiences, and expertise, and share your knowledge with all of your site visitors. With time, you’ll have a well-versed blog that covers numerous topics and shows just how much you know and understand in your industry. This is an easy way to establish yourself as an industry expert.
3. Increases Search Engine Visibility
As more and more people start visiting your blog for the wealth of knowledge that you’re producing, Google and other popular search engines will start to notice the amount of hits and clicks your site is getting. The more clicks and searches you blog starts to get, the more that search engines will begin to realize what quality content you’re putting out for their users. Because of this reason alone, you’ll be eligible to have a high-ranking location on each and every search engine.
4. Sets You Apart From Your Competitors
As if you haven’t already been able to guess this, blogging can, in fact, set you apart from your competition. While the act of blogging has been around for quite some time, it’s now that businesses are beginning to take note. Don’t let your competition beat you to the punch; start your very own blog today!
Subscribe to Fishbowl Friday, our weekly marketing news roundup delivered directly to your inbox. Dive into the latest trends with insights from the Neon Goldfish team and stay ahead on key marketing topics every week before you step out the door. Join our free newsletter now!