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The Smart Questions No One Thinks to Ask When Hiring a Web Designer But Should

You’ve probably seen the typical “questions to ask a web designer” list: What’s your experience? What platform do you use? Yawn. Here’s the problem. Most of those lists were written...
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Using Website Analytics to Measure Your Digital Marketing Success

One of the most important tools in any digital marketing campaign is sometimes the most underutilized tool as well.  I'm talking about website analytics.  Whether you use the very popular (and...
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Save Yourself From Wasted Website Traffic With Content Marketing

Standard marketing goals for many business websites is a two-headed monster: get more traffic and get more leads.  This make sense right?  Work hard to get your business in front of the right...
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Companies that Spend Less On Marketing Use Inbound

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Digital vs Traditional Marketing: Looking at the Differences

I'm not going to blow your mind telling you that being successful at marketing can be a tricky venture.  There are many different avenues businesses like yours can use to reach your target...
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Successful Content Marketing When Your Business is In a Recession

Even though we’ve seen improvements in the economy over the last couple of years, many industries are still feeling the effects that the economic recession had several years earlier. So, how do...
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Increasing Name Recognition with Social Media

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