Athena Career Academy

Before partnering with Neon Goldfish, Athena had a traditional brochure website. It displayed all the healthcare programs they offered but didn’t have a way to collect information from visitors who weren’t ready to attend classes in the near future. Now they have multiple conversion opportunities displayed throughout the website. This means conversion rates have increased, and more leads are being collected and entered into the platform consistently.

We established a goal of increasing website traffic and quickly noticed an opportunity to do so through the Athena blog. We designed a content marketing strategy that connected directly with their potential students. We began publishing new blog posts weekly and quickly saw an increase in overall traffic. After the first year of consistent blogging, the Athena blog saw nearly 6x growth in blog traffic. The new visitors were not just reading the blog posts, the traffic to the homepage also experienced an increase of over 254%.

Athena wanted a way to connect with the new visitors coming to the website before they visited the school. We created multiple automated workflows to help nurture potential students through the buying cycle. Each workflow was designed to fit where the potential student is in the buyer’s journey. Once they reach the bottom of the funnel, they are passed to the admissions staff to schedule a school visit. The workflows have helped admissions staff understand how the lead has interacted before scheduling a school visit.

The overall goal of increasing traffic has led to a boost in leads and enrolled students for Athena.