The Smart Questions No One Thinks to Ask When Hiring a Web Designer But Should

You’ve probably seen the typical “questions to ask a web designer” list: What’s your experience? What platform do you use? Yawn. Here’s the problem. Most of those lists were written...

What Does Your Digital Appearance Say About Your School?

Your mother always said, “Don’t judge a book by its cover.” First appearances can be deceiving. However, the truth remains that appearances really do matter. Job interviews, meetings with...

Hitting the Enrollment Bullseye By Targeting Non-Traditional Students

Consistently hitting the bullseye during competition is an enviable skill that brings financial success and pride to only a few, and disappointment or defeat to countless others. Darts, arrows,...

Demystifying Google Analytics

Are You Experiencing Website Traffic Evaporation?

Considering the amount of effort (blood, sweat, tears, and money) that goes into attracting traffic to a website, it is amazing how much of this traffic simply evaporates into nothing. I like...

Using Website Analytics to Measure Your Digital Marketing Success

One of the most important tools in any digital marketing campaign is sometimes the most underutilized tool as well. I'm talking about website analytics. Whether you use the very popular (and...

Digital vs Traditional Marketing: Looking at the Differences

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