How do I make sure the content I add is ADA compliant?

ADA, or The Americans with Disabilities act, was originally instituted in 1990 in order to decrease discrimination based on different abilities. The ADA’s relation to the internet has a convoluted history since 2008. While not directly stated whether the internet falls under ADA it is often left up to courts to determine its application.

Title III of the ADA requires that every owner, lessor, or operator of a “place of public accommodation” provide equal access to users who meet ADA standards for disability. This includes individuals with vision or hearing issues.

To ensure compliance in any case it is important to make your site compatible with screen readers and to have transcripts of important audio/video.
Screen readers require proper Header nesting and order as well as alternate text added to images. It is advised to avoid using images for large amounts of text. These rules also apply to PDFs and other documents on your site.

It is also wise to include proper subtitles or transcripts for audio recordings and videos. For example, if you record and publicly release footage of executive meetings, you should have someone transcribe the conversations as they occur, similar to a court reporter.

The WGAG 2.1 standards (Web Content Accessibility Guidelines) are guidelines that are followed by many major sites. Created by The World Wide Web Consortium (W3C) these guidelines help most people understand what is recommended to make the site most accessible for users on the internet.