Agile marketing is an aggressive and fast-paced marketing strategy that consists of smaller marketing sprints, which focus all resources on a specific goal. Agile marketing is your overall campaign made up of multiple sprints.
Marketing sprints are the basis of an agile marketing campaign. Your campaign will consist of a series of sprints, each one focused on its own unique goal. Using data received by the previous sprints, future ones can be refined based on which strategies are most effective for your potential customers and the demographic you are trying to reach. In essence, a marketing sprint is the backbone of agile marketing.
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By Neon Goldfish
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