What is digital marketing?

Digital marketing or Online marketing is promoting brands to generate leads with potential customers through internet ads, newsletters, emails, and social media. In essence, using a marketing campaign based on digital lead generation to reach a potential customer base, is digital marketing.

Inbound Vs. Digital Marketing

The two of these can often be confused due to Digital marketing using many of the same techniques, however, these two are incredibly different. Digital marketing may focus on certain marketing channels in the digital realm such as social media posts and email campaigns. Inbound marketing, alternatively, is a holistic approach. It looks at the marketing goal first, then at the tools available, and determines the best route to take to achieve the goal.

Content Marketing

The content on your website can be considered marketing when used correctly. Blog posts, newsletters, and Infographics all act as elements that can be used to market your brand. Different than a regular marketing campaign posts and newsletters can help offer value to potential clients while also increasing the overall quality of your site. Using content marketing alongside newsletters and social media posts will drive leads to your site.

Social Media Marketing

Using social media to drive traffic and brand awareness is the key to a successful social media campaign. Using Facebook, X, Instagram, or YouTube as a channel to promote your products and services naturally and more organically, is a great way to reach younger audiences. Social media management can seem daunting at first, but having a marketing team to help manage and schedule posts is what makes campaigns work.