Search engine marketing (SEM) is a form of digital marketing made to increase the visibility of websites in search engine result pages. With an increasing number of consumers using the Internet for shopping and research, search engine optimization (SEO) has become more important than ever. For any form of search engine marketing to be successful, your page needs to be optimized for the search engines to find it. SEM uses keyword optimization and location techniques to increase your website’s visibility. Keywords are words that search engines scan for to help identify relevant content. Using your location with your site helps people in your area be more likely to locate your website.
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By Neon Goldfish
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