Poorly optimized images take longer to load on your site. Make sure your images are of a reasonable size and resolution. Downsizing images will help speed up your site. Make sure that you prioritize text rather than putting important information in images, as this will improve loading times and is in better compliance with the ADA (Americans with Disabilities Act)
Code Issues
Having poorly made code on your site, especially javascript, will drastically lower the rate at which your site will load, leading to user complaints. Optimizing your HTML and JavaScript code will lead to faster run times and smoother performance.
Too Many Ads
Many pages use advertisements on their site to help support the cost of hosting a website. There is a careful balance between having enough ads on a page to earn revenue and having too many ads, which will slow your site and reduce the quality of customer experiences.
Poor Caching Methods
A cache is a small amount of data stored on the device accessing a site. When properly set up, these caches will lower loading times and make it easier for users to view your site. Improper caching can lead to a lack of data available, causing some elements to load incorrectly or not at all. This can lead to issues with styles added to the text and delays in loading images.
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