The sales process is a series of defined steps that start with a lead and create a customer.

The sales process is about as straightforward as it sounds. It’s a series of designed steps that begin with a lead and, hopefully, end with a close of a sale or signed contract. A skilled salesperson or team should already be well versed in the five steps of a sales process and should be implementing them into their daily selling routine or strategy.

Look at Your Existing Process

Before you can make any changes or improvements, or decide to implement a whole new sales process, you need to take a good hard look at your current existing process and be able to positively identify and address what’s working and what’s not.