Manufacturing Lead Machine
In order to stay one step ahead of the competition, manufacturers must utilize modern technology when it comes to acquiring new leads.
Manufacturing lead generation requires modern technology to be successful, which again, can be a major issue if manufacturing companies refuse to acknowledge or utilize the internet or digital era and instead focus their attention on antiquated methods to obtain new manufacturing sales leads, such as trade shows and print ads.
Lead generation for industrial companies can be a bit challenging, especially if the manufacturing marketing team is still utilizing old and outdated market strategies.
So how should manufacturers approach strengthening their current marketing strategy given the unique challenges at hand?
Here are 7 tips on the best practices for online lead generation for manufacturing companies:
- Design your website with a call to action (CTA)
- Create an infographic
- Run a PPC campaign
- Ask your clients to leave reviews
- Host a webinar
- Share your knowledge and expertise
- Be social on social media
1. Design Your Website With a Call to Action (CTA)
Unfortunately manufacturers often miss the first tip, as they don’t always take advantage of one of the most reliable methods when it comes to generating manufactures leads online. If your website doesn’t include an obvious call to action (CTA) then visitors likely won’t take any action, leading to missed opportunities.
It can be as simple as having a contact form on your landing page where potential clients can request information or quotes, receiving a call back or return email. Or having them subscribe via email so they can receive newsletters.
2. Create an Infographic
The manufacturing industry can be a bit complicated or confusing, so educating your visitors by using an explanatory infographic, can be a helpful tool. These can assist in educating your visitor about your product features, or more information about your industrial niche.
3. Run a PPC Campaign
Pay per click ads are a popular lead generation option for manufacturers because they are budget friendly and produce immediate results. PPC ads can be strategically placed to help you reach new potential clients, and you can control how much you spend on these ads, as you aren’t charged until the ad receives a click. Google AdWords can be a good starting point if you are unsure of where to begin when it comes to PPC advertisements.
4. Ask Your Clients to Leave Reviews
Reviews are a big one when it comes to establishing your reputation and acquiring new leads or potential customers. Consumers tend to trust other consumers, so having a good amount of genuine reviews from your most loyal, satisfied customers or clients can go a long way in building a solid and positive reputation as a company worthy of conducting business with.
5. Host a Webinar
For those not familiar with what a webinar is, it’s a free online event in the form of a video that typically takes place during daytime hours, using webinar-hosting events. While you might be able to find some free webinar hosting sites, the numbers of guests who can attend are limited, so it may be worth investing into a monthly or yearly subscription with a webinar provider.
A webinar is an excellent platform in educating potential clients or customers about your product features, or giving them more information about your manufacturing industry.
6. Share Your Knowledge and Expertise
This is a bit of a continuation of the webinar tip above, but sharing your unique and inside knowledge and expertise in your manufacturing niche or industry is a valuable lead generation tool that is often overlooked. For example, many manufacturers miss out on opportunities to educate the public about their manufacturing company by not giving interviews when news stories break out that are relevant to your industry. If you happen to see that there is a relevant story, it never hurts to reach out to a reporter or news agency via phone or email to request an interview. This can not only get your company name out there, but will establish you as a leader or an authority in your industry, which could result in some new leads being directed your way.
7. Be Social on Social Media
If you aren’t active on social media, then you’re definitely missing out when it comes to lead generation. Social media allows you to interact and engage with potential clients and customers. Not only that, but creating social media profiles is super easy and quick to do, and it doesn’t cost much if anything to establish a social media presence. It’s a no brainer when it comes to the amount of benefits, social media can provide for your manufacturing company.
Never underestimate the power of social media. It has taken the world by storm and continues to gain momentum and popularity, so it’s crucial that any business or company, regardless of what industry they are associated with, includes social media into their marketing strategy.
It may seem a bit overwhelming at first, but you must be willing to step out of your comfort zone and get in touch with today’s modern technology in order to stay one step ahead of the competition. We’re here to help. We specialize in fine tuning digital marketing strategies for manufacturing businesses just like yours. We know what it takes to succeed in the B2B world, and we want to help you generate more leads. Let’s talk today!