Episode 4: Buyer Personas: The PEDs of the Marketing World

Marketing can be tricky, and simply getting any response should not be considered a win. Your goal should be getting a response from the most ideal customer that you can think of. Furthermore, having them feel educated and more sales ready when they initially contact you is even better. In this episode of the Neon Noise podcast, Justin and I discuss buyer personas. What they are, why you should take the time to create one or more for your marketing and sales efforts? We hope our conversation gives you a solid understanding of buyer personas, and the information you need to get started on creating your own. Enjoy.