E31: Marketing Systems & Split Testing New Hires with David Bradley

David J. BradleyDavid Bradley is a digital marketing strategy expert, best-selling author, consultant and coach. David has worked with venture-funded startups and 9-figure corporations to help them develop and execute digital strategies.

He is the author of Getting Digital Marketing Right, a simplified process for business growth, goal attainment, and powerful marketing.

In this episode, we talk about:

  • The importance of data collection in the planning stages
  • Focusing on your buyer personas
  • The various stages of the buyer’s journey
  • Where to invest time and money to get the biggest impact in your marketing
  • How to use split testing to save you from making a bad hiring decision