Episode 19: Creating Your Value Proposition

Episode 19: Creating Your Value PropositionWhy should someone choose to do business with you?  What’s the reason they choose you over the competition?

There are lots of different options available to them. Some are inferior, some are superior, some are very comparable.  Since you don’t get the chance to have a one-on-one conversation with every site visitor, you need to set ourselves apart from the beginning.

You must quickly and clearly define the value you provide and how your business is the solution they are seeking.  This is done by presenting your value proposition.