As advancements in technology continue to accelerate faster than ever, the question of when technology turns on us and the robots take over seems more likely than when Skynet was first presented to us in 1984.
In the meantime, we had Magnus Unemyr on the Neon Noise podcast to share with us how marketers are using artificial intelligence and robots to automate processes giving small and medium sized businesses the ability to compete on a global scale.
Magnus is an inbound marketing and automation specialist, non-fiction author, and speaker. Over the past couple years, his focus has been creating state-of-the-art marketing strategies using some of the world’s most advanced automation tools.
Some of the things we cover include:
The biggest opportunity in the marketing funnel being missed by most businesses
How Artificial Intelligence, Robots, and the Internet of Things (IoT) are already being used in marketing
Why you need to pay special atttention to and integrate these items into your marketing now
How your bathroom scale is going to give you feedback
What predictive leads scoring is and how it can help
Particular marketing software he uses and how it can help you
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