E34: The Power of Simply Answering Questions with Marcus Sheridan

Marcus SheridanIn the Fall of 2008, Marcus Sheridan was fighting to keep his swimming pool company alive.

To save his company, knew he needed to get more traffic and leads to his website.

He began blogging about all the most common questions he heard from customers. This lead to his company having the most trafficked swimming pool website in the world. Single blog posts would bring in over $1 Million in revenue. This led to amazing growth for his swimming pool company and the birth of Sales Lion, his marketing and sales consultancy and speaking agency.

In this episode, Marcus talks about:

  • How the economic fall in 2008 became a major pivot point for him.
  • The changes in consumer behavior and its impact on marketing and sales.
  • What the Ostrich Marketing Strategy is.
  • How companies like Uber, Netflix, and Tesla can have success disrupting markets that no one though could be penetrated.
  • The 5 types of content subjects that have the greatest impact.
  • … and much more.

We hope this energized interview with Marcus Sheridan gets you blood pumping and wheels turning about how you can gain so much by simply answering the questions your customers are asking.