E27: Understanding Twitter as a Marketing Tool with Mike Kawula

Mike Kawula of Social QuantDoes Twitter have you scratching your head in confusion?  It did for us as well until we ran into Mike Kawula from SocialQuant. 

Mike Kawula is the author of Twitter Marketing That Sells: How to Turn Your Twitter Followers into Marketing Dollars and the CEO of Social Quant, an online tool for helping you grow the size and quality of your Twitter followers. 

In this episode of the Neon Noise podcast, Mike joins us to discuss how to turn that Twitter account you are not quite sure what to do with into a traffic and lead generation tool.  Learn how to grow your Twitter followers, how to optimize your Twitter profile, and how to finally get Twitter to be a producer in your marketing mix.  

Enjoy our conversation with Mike Kawula.