The attention span of a bright, yet not-so-focused goldfish is a mere nine seconds. Not much time, right?
Well, that is still longer than you have to catch the eye of a multitasking, multi-screen using, potential customer. A recent study shows the attention span of the human brain has dwindled to just eight seconds. That means every precious second of marketing matters.
We Are Neon Goldfish
Successful companies sell the way people buy. Inbound sales reflect this. It focuses on relationship building instead of simply closing a sale quickly. Inbound sales allows you, the expert, to become a trusted consultant to buyers by prioritizing their interests, needs, challenges, and goals. Inbound sales is a digital marketing strategy that promotes a better buyers journey and creates loyal customers.