Many Ways of Getting The Word Out to Your Customers
There are so many different forms of marketing these days that can be used to reach your target audience. Media forms like television, print, and radio have been around for years, and sill remain useful tools for business marketing. But, as consumers change and as the buying experience evolves, your marketing efforts must adapt with the times. You have to go where the business is. People DVR their shows or stream them online to avoid watching commercials and every shopping experience can now be done by the touch of a finger on a phone. Content marketing is now one of the most powerful, cost effective, successful ways tell your customers, “Hey, we’ve got what you need, what you want, and what you just have to have!”
What the heck is content marketing, and why do I really need it?
Great question! Quite simply, content marketing is a creative technique used to expose your business, products, and/or services to your consumer base without actually trying to sell them anything. Yes, you read that correct. You’re not trying to sell them anything! Content marketing, as a strategy, allows you to attract and connect with your customers on a practical and useful level that will draw them to your business when they actually need your products and services, and keep them coming back for more in the future.
“Successful content marketing shows your customers that yours is the go-to industry leader for everything they need for success by providing them with current, relevant, and valuable information on an ongoing basis.”
Attracting, Connecting, Engaging, and Retaining Your Customers in the Present For the Future
Content marketing goes far beyond creating a website with some information about your company history, staff, and location. Anybody and everybody has a website. You need additional resources that will interest your customer base even when they aren’t looking to spend money on your products and services. At Neon Goldfish, we accomplish this through:
Allowing professional writers create relevant content for your readers under your name and you get the credit for it.
Drafting informative, easy-to-access electronic guidebooks that readers can download to gain valuable knowledge and understanding about your services.
Articles or reports that provide helpful information about your business’ mission, vision, philosophical or social positions, or products.
Landing Page/Squeeze Page Content
A simple, opt-in way to collect customer contact information like an email address, phone number, or mailing address by providing the option in order to get more information. For example: To download this FREE eBook, simply provide us your email address and check your inbox to receive the link to your digital copy today