The Art of a Great Squeeze Page
Let’s start with the basics. When you decided to explore online marketing strategies to promote your company, you understood the importance of getting potential clients to check out your website, and then finding ways to keep them there, longer. The longer they’re on your website, the quicker they’ll find out just how great you are. That’s the goal. But, if you want your website to really increase your customer base, you need to find a way to get in contact with these customers on a more personal level. Your website isn’t simply supposed to be good reading material. It needs to be working for you to grow your business. A simple way to accomplish this is with the use of a strategically designed Squeeze Page or Landing Page.
So, what exactly is a Squeeze Page?
A landing page or squeeze page is designed to get the site visitor to do something specific… like capture a visitor’s email address by providing the possible subscriber with a special deal or offer. Sounds easy enough. But, the key to remember about getting a site visitor to provide their email addresses is that usually, people don’t want to give them out. This is where a strong call to action and good sales copy come in handy.
So, in order for a great Landing Page or Squeeze Page to work, it has got to offer a pretty enticing deal for customers. As the name suggests, your offer exists only to squeeeeeezzzee the site visitor towards executing a specific action, so it should be really good. Examples of Squeeze Page offers may include:
- eBook downloads
- Printable coupon codes or special offers
- Email courses
- Printable PDFs
No matter what your offer should be, you need to be sure that it’s something that would require an email address be provided in order to get it. If the offer is for a free, downloadable eBook, your company will email the link to the customer once email is provided and confirmed. This ensures the information is valid, and can entice the visitor to opt-in to your email list.
To create a squeeze page that will be a valuable asset to your website, there are a few things to keep in mind:
- Squeeze pages allow you to dangle a carrot in front of your customers to get them to act. Make your carrot a good deal: a deal that will actually be beneficial for them.
- Be honest but subtle about what you’re doing. Represent your company with honesty and integrity, and don’t give your visitors a reason to send your incoming emails straight to the junk folder.
- Email offers can be a great way to create an ongoing relationship with your customers. Try to make a squeeze page offer connect to ongoing email resources if possible to keep potential customers checking their inbox for future notifications.
Whether your squeeze page efforts include pop-up squeeze pages or splash pages, we can help. Just ask about your options and we can help you create a squeeze page that looks great and will actually work without annoying your site visitors in the process.