Save Time and See Short-Term Results with Flexible Marketing
When your marketing is working, life is awesome.
Leads flow in from that perfect customer who places value over cost and realizes how you help solve the problem they face.
The sales pipeline is filled to the brim at all stages.
You close new business with healthy margins and only discount when you feel like it.
Money is invested into scaling up your operations because you’re comfortable with the upward trajectory you’re experiencing.
The problem is… this is not how it usually goes.
You know how important your marketing is but it always gets pushed to the side.
With the constant demands of daily operations, finding time to do it yourself is next to impossible.
When you do get some time, it’s spent trying to figure out what is going to work for your business. Everything is constantly changing and every time you turn around…
- There are new up-and-coming social platforms that you’re told you should pay attention to.
- The website you feel like you just redesigned needs updates to content and the software.
- Your contact database is outdated and has not heard from you in months.
This is not your fault and you are not alone!
The good news is… most business owners face these very same issues. The bad news is… doing this on your own requires time and a lot of it.
You simply do not have the time to…
1. Implement the action items of your marketing plan
2. Understand what is working and what is not
3. Make necessary adjustments to realize a strong ROI
4. Keep up to date on the current trends and how to pivot
Time is the most valuable resource for any organization. It is simply the one resource that cannot be replaced. Your marketing strategy is no different. Today’s consumers change as quickly as the weather which means your marketing strategy needs to be nimble and able to shift to match these consumer changes.
The fact is, most businesses do not operate with unlimited budgets. This means that all tactics that make up the ultimate marketing strategy cannot be deployed at once. Too many businesses start implementing marketing strategies without the foundations in place, setting themselves up for failure and making it impossible to know what works, what doesn’t, and why.
In fact, we found there are 7 deadly mistakes that will cause your marketing to fail:
1. Not Targeting the Right People
Everyone with a wallet is not your target market. Getting crystal clear on the exact type of customers you want to attract is one of the most important elements to a successful marketing strategy.
2. Watered Down Marketing Messages
Customers need to be able to instantly understand if you can solve the problem they face, the value you provide, and how you are different from everyone else.
3. Light on Helpful Content
Every buyer goes through a process before they contact you. Are you helping them on this journey or letting others take the lead?
4. Limited by Budget
Make sure you are spending the proper amount of money in the right places. If your ad budget is limited, consider doing a short sprint rather than a month-long daily where you don’t get enough data to understand if it’s working.
5. Unsure What is Working
Poor tracking makes it impossible to know what is working and what is not. You need to know how to trim the fat and make more room for the good stuff.
6. Missing on Chances You Do Get
When someone asks for help, are you able to immediately jump in to assist? Too many opportunities are wasted due to missing steps in the process.
7. Lacking an Overall Strategy
Last but definitely not least, a marketing strategy must be just that… a strategy. Running without one is not an option.
If you found yourself nodding in agreement and saying, “That’s me!”… you’re not alone!
It’s not too late. There’s time to put a plan in place that will get you past these pitfalls that have been holding you back.
A marketing plan that…
Works for you and your goals.
Grabs the attention of the right target customers and gets them to listen to what you have to say.
Allows you to implement a complete marketing strategy in different phases to align with budgets.
… and does not require long term contracts.
Introducing Flexible Marketing Programs
A flexible marketing program is the process of quickly creating and implementing strategies aligned with your core marketing initiatives. The results are continuously measured and adjusted to do more of what is working well and less of what underperforms.
Flexible Marketing Programs focus on implementing a long-term strategy with short term action items.
Here’s the Secret Sauce: Marketing Sprints. [Shhhh!]
The flexible marketing program is broken down into 90-day marketing sprints.
These marketing sprints contain action items to address the more important elements of your marketing strategy.
After the first sprint is complete the second 90-day sprint begins with a new set of action items. Some new and some the same.
This structure provides the ability to implement a complete marketing strategy at the speed of your budget
AND the ability to make changes every 90-days.
Oh, yeah, and one other benefit to flexible marketing programs… no long-term commitments and contracts.
Yes… Flexible Marketing is What You’ve Been Looking For!
At this point, you have you asking yourself…
“What would a flexible marketing program designed specifically for MY business look like?”
This is exactly what the Neon Goldfish team is ready to show you.
Our simple process goes as follows:
- Get started by completing the form on this page.
- Schedule the day/time of your Connect Call with a member of the Neon Goldfish team.
- Answer some pre-call questions to make the best use of the time on the call.
- Review the custom marketing strategy created based on your goals and budget.
Get started learning more about how a flexible marketing program can help your business by scheduling a connect call with us.
Simply fill out the form below.
See How Flexible Marketing Can Work For You
- Marketing That Delivers Fast Results
- 90-Day Marketing Sprints
- No Long-Term Contracts
Take a moment to fill out the form below, and a representative from Neon Goldfish will follow up with you as soon as possible to discuss your first 90 day goals.