The Power of Your Customer Database

Your customers make your company. If it weren’t for them, you wouldn’t be here. As each company gains a new consumer, they automatically obtain the goal of making them a loyal customer allowing for repeat business. Doing so, however, can be tricky without the maintenance of a good customer database. Customer databases can store all types of customer information from name and address to payment record and credit card numbers. They profile people into specific groups, making it easy to keep in contact with the ones who could use your services in the future, and the ones who need little reminders that you still exist.

The main way that companies maintain their customer databases is through Customer Relationship Management or CRM. This is a system that categorizes all aspect of a company’s consumer’s information. The system takes note on what products consumers have bought, what they used to buy it, what address they have the product shipped to or service done at, and what they might need in the future. The system compiles all email addresses into one place, that way when a new product comes out or your company launches a promotion on a certain product it just takes a few seconds to compile a mass email to send to all past consumers.

Basically, your customer database is a great way to keep in contact with your consumers. It reminds them that you still exist and have great products to offer in a subtle way. It’s a real life saver as well as space savor when it comes to keeping files on your consumers, and it’s definitely something that all companies should invest in; it’s well worth it.

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By Ken Franzen

President / Co-Founder of Neon Goldfish