Marketing Strategy and Consulting [for 2020]
“Give me six hours to chop down a tree and I will spend the first four sharpening the ax.”
~ Abraham Lincoln
Why create a marketing plan?
Many businesses, both large and small, operate without a formal marketing plan in place. With so many businesses clearly doing well without a marketing plan in place, what’s the point?
Your business provides products and services to potential buyers. How effective you are in marketing your products and services hinges on how well you plan and implement a marketing strategy.
There are many different types of marketing strategies. In order to effectively market your products and services, you must understand who you need to market to and how to do so. A marketing plan provides a clear path that can be followed, easily duplicated, and measured.
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Components of a Marketing Strategy
Research
You likely know quite a bit about your target market already but research is your friend. Learn as much as you can by researching everything possible about how your buyers educate themselves and the criteria they use to make their buying decisions.
Buyer Personas
Identifying your buyer personas will clear the path for how to attract and convert likely buyers into your customers.
Positioning
Determine what sets your business apart and how to clearly define your message. Develop and communicate this clear message of how you want your buyer personas to perceive your business.
Competitive Analysis
Understand your competitors, how they position themselves, where their strengths and weaknesses lie, and what you can learn from them.
Budget
Create a marketing calendar that outlines the amount of monetary resources that will be devoted toward implementing your marketing plan.
Strategy
Formulate a mix of marketing tactics that will work together in attracting new buyers to your business, converting those potential buyers into leads, and nurturing those leads into your new customers.
Responsibilities and Accountability
Outline the necessary tasks needed to implement your plan. Determine who will be responsible for each task and leverage an accountability system to make sure your plan is executed.
Metrics
Measure your results and make necessary adjustments to realize maximum return on your marketing investment.
Start Working SMART
Your next campaign is only as good as the goals you outline. Use our SMART Marketing Goal Template to set your next campaign up for success.
Need Help With Your Digital Marketing Strategy?
Learn how the development of a marketing strategy can help overcome challenges and achieve your goals. We can help develop a marketing strategy and show your team how to implement the plan or stick around and help out.